
Inside Amazon's trillion-dollar playbook: "Bezonomics" reveals how Bezos's AI-powered empire is reshaping business worldwide. With 150+ insider sources, this "addictive read" (The Scotsman) exposes strategies even Jim Collins calls "a touchstone" for understanding forces changing our world.
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What happens when a single company knows what you buy, what you watch, what you ask your voice assistant at 3 a.m., and even predicts what you'll want before you do? When journalist Kashmir Hill tried to boycott Amazon for just one week, she had to block over 23 million IP addresses. Suddenly, Netflix stopped working. So did Airbnb, HBO, and even Slack-her essential work tool. The experiment revealed an uncomfortable truth: Amazon isn't just a store anymore. It's the infrastructure of modern life, woven so deeply into our routines that extracting ourselves feels nearly impossible. From a garage startup in 1994 to a company requiring a 17,000-seat arena for staff meetings, Amazon has become the world's most trusted brand and captures over 2% of all U.S. household spending. Yet Jeff Bezos still tells employees, "Amazon is not too big to fail," running the trillion-dollar empire as if bankruptcy lurks around every corner. This paradox-immense success paired with existential paranoia-has fueled a business model so transformative it deserves its own name: Bezonomics.
Desglosa las ideas clave de Bezonomics en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Bezonomics en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Bezonomics a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco

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