
Peek inside Google's legendary innovation machine with the ultimate insider's guide by former CEO Eric Schmidt. This New York Times bestseller reveals the "smart creatives" philosophy that revolutionized hiring practices across industries and introduced the OKR framework now used by countless companies. How did messiness become Google's secret weapon?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
What happens when two PhD students with zero business training build a company that defies every MBA principle? In 2001, Eric Schmidt walked into Google's offices and found something that shouldn't have worked: engineers occupying executive roles, no formal business plans, and a culture that seemed designed to create chaos. Yet this "shouldn't work" approach built a $50-billion enterprise that would reshape how we think about business itself. The secret wasn't just about free food or colorful office spaces-it was about recognizing that the internet had fundamentally changed the rules. When information flows freely, computing power is unlimited, and global connectivity is instant, the old playbook becomes obsolete. The question isn't whether your industry will be disrupted, but whether you'll be the one doing the disrupting.
Desglosa las ideas clave de How Google Works en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila How Google Works en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta How Google Works a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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