Überblick über Fair teilen

In „Split the Pie“ enthüllt Yale-Professor Barry Nalebuff einen revolutionären Verhandlungsansatz, der ihm half, Honest Tea an Coca-Cola zu verkaufen. Dieser Axiom-Goldmedaillengewinner stellt die traditionelle Verhandlungsweisheit auf den Kopf: Was wäre, wenn das Geheimnis nicht darin bestünde, um den Kuchen zu kämpfen, sondern gemeinsam einen größeren zu backen?

Kernthemen in Fair teilen

  • value creation
  • principled negotiation
  • game theory
  • fair division
  • batna strategy

Zitate aus Fair teilen

  • A better BATNA doesn't entitle you to a larger share of what's being negotiated.

  • The key insight is identifying the additional value created by reaching an agreement.

  • The pie represents how much more value is created by coming together.

  • This transforms negotiation from a zero-sum battle into a collaborative exercise.

Personen in Fair teilen

  • Barry NalebuffAuthor and creator of the 'Split the Pie' method
  • SisyphusCase study figure representing labor in a deal
  • AthenaCase study figure providing crucial assistance

Über den Autor

Über den Autor von Fair teilen

Barry Nalebuff, Autor von Split the Pie: A Radical New Way to Negotiate, ist ein renommierter Verhandlungsexperte, Spieltheoretiker und Milton Steinbach Professor an der Yale School of Management. Als Rhodes-Stipendiat und Absolvent des MIT lehrt er seit über drei Jahrzehnten Strategie, Innovation und Verhandlungsführung, wobei er auf seinen Doktortitel aus Oxford und seinen Hintergrund in der Harvard Society of Fellows zurückgreift.

Sein Buch definiert Verhandlungen neu, indem es Abschlüsse als gemeinschaftliche Möglichkeiten zur Wertschöpfung statt als Nullsummenkonflikte darstellt – ein Spiegelbild seiner Pionierarbeit in der Spieltheorie und in Co-opetition-Strategien. Nalebuff ist Mitautor wegweisender Werke wie Thinking Strategically (über 400.000 verkaufte Exemplare) und Co-opetition, beides Grundlagentexte der weltweiten Wirtschaftsausbildung.

Als Serienunternehmer war er Mitbegründer von Honest Tea (von Coca-Cola übernommen) und Kombrewcha (von AB-InBev übernommen) und verbindet so akademische Strenge mit praktischer Umsetzung. Sein kostenloser Coursera-Verhandlungskurs mit über 600.000 Teilnehmern unterstreicht sein Engagement für zugängliche Bildung.

Nalebuff ist in Aufsichtsräten tätig, berät die NBA und trägt zur Kartellrechtspolitik bei, was seine Autorität in der strategischen Entscheidungsfindung festigt. Split the Pie destilliert seinen Yale-Kurs in ein bewährtes Rahmenwerk, das von Führungskräften und Institutionen weltweit angewendet wird.

Zusammenfassung von Fair teilen herunterladen

Erhalten Sie die Fair teilen-Zusammenfassung als kostenloses PDF oder EPUB. Drucken Sie es aus oder lesen Sie es jederzeit offline.

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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