Überblick über Alle schreiben!

In „Everybody Writes“ liefert die Marketing-Expertin Ann Handley die Schreib-Bibel, auf die Forbes’ Top-Social-Media-Influencer schwören. Sogar professionelle Autoren wie Anne Janzer loben ihre Genialität – warum sich mit Inhalten abmühen, wenn das Geheimnis in „unermüdlicher Empathie“ für Ihr Publikum liegt?

Kernthemen in Alle schreiben!

  • content marketing strategy
  • digital brand voice
  • writing process optimization
  • customer-centric storytelling
  • business credibility

Zitate aus Alle schreiben!

  • Good writing is good thinking.

  • If you are on social media, you are in marketing.

  • Everything the light touches is content.

  • Good writers, she explains, are actually excellent editors of their terrible first drafts.

Personen in Alle schreiben!

  • Ann HandleyAuthor and Chief Content Officer of MarketingProfs

Über den Autor

Über den Autor von Alle schreiben!

Ann Handley, Wall Street Journal-Bestsellerautorin von Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, ist eine wegweisende Stimme im digitalen Marketing und in der Content-Strategie. Als anerkannte Autorität für Wirtschaft und Kommunikation kombiniert sie ihre Expertise als Chief Content Officer von MarketingProfs mit praktischen Erkenntnissen, die sie über Jahrzehnte hinweg bei der Gestaltung des modernen Marketings verfeinert hat. Ihr Buch befähigt Fachleute dazu, fesselnde Inhalte zu erstellen, und spiegelt ihren lebenslangen Fokus auf die Steigerung der Qualität im digitalen Storytelling wider.

Handley ist Co-Autorin des grundlegenden Content-Marketing-Leitfadens Content Rules und schreibt Beiträge für Entrepreneur, Forbes und das Wall Street Journal.

Mit über 420.000 Twitter-Followern und einer Präsenz unter den Top 1 % auf LinkedIn destillieren ihr Newsletter und ihre Keynote-Vorträge komplexe Marketingkonzepte in zugängliche, umsetzbare Ratschläge. Bekannt für die Mischung aus datengestützten Strategien mit Humor und handgezeichneten Visuals, wurde ihr Werk in 19 Sprachen übersetzt und von Branchenführern empfohlen. IBM nannte sie eine von sieben Innovatoren, die das moderne Marketing prägen, was ihren Status als vertrauenswürdige Ressource für globale Marken und angehende Autoren gleichermaßen festigt.

Zusammenfassung von Alle schreiben! herunterladen

Erhalten Sie die Alle schreiben!-Zusammenfassung als kostenloses PDF oder EPUB. Drucken Sie es aus oder lesen Sie es jederzeit offline.

FAQ zu diesem Buch

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
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