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From Columbia University alumni built in San Francisco

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A two-year-old running naked down the driveway unsupervised. That's the wake-up call Geoff Smart received after a disastrous hiring decision-not just a parenting crisis, but a mirror reflecting what billionaire investors, Fortune 500 CEOs, and entrepreneurs unanimously identify as their number one challenge: finding the right people. Here's the uncomfortable truth: half of all hires fail. And each failure costs roughly fifteen times the employee's base salary. Yet we spend more time choosing a smartphone than selecting the people who'll shape our company's future. Warren Buffett personally recommends this approach to his CEOs. Amazon and Google make it required reading. Why? Because most leaders obsess over what problems-strategy, products, processes-when they should focus on who problems: the people making every decision that matters.