What's Next Is Now: How to Live Future Ready book cover

What's Next Is Now Summary

How to Live Future Ready

Frederik Pferdt
3.71(82 Reviews)

What's Next Is Now Summary Overview

Google's former innovation chief Frederik Pferdt reveals how to transform uncertainty into opportunity. Featured in "Best Nonfiction Audiobooks of 2024," this book inspires more colleague conversations than any other. What if the future isn't something to fear, but your greatest creative advantage?

Key Themes in the What's Next Is Now Summary

  • future-ready mindstate
  • radical optimism
  • intentional choice architecture
  • navigating uncertainty
  • collaborative creativity

Best Quotes from the What's Next Is Now Summary

  • When you actively choose, you weave your own future; when you don't, someone else determines it.

  • We fear the future because we fear change.

  • Reframing isn't changing who you are, but changing what you see.

  • I can't risk not taking a risk.

  • Openness begins with a leap.

Characters in the What's Next Is Now Summary

  • Frederik PferdtAuthor and former Google Chief Innovation Evangelist
  • Kalle RyanCreative professional and founder of Brown Bread Mixtape

About the Author

About the Author of What's Next Is Now

Dr. Frederik G. Pferdt, author of What’s Next Is Now: How to Live Future Ready, is a globally recognized innovation strategist and Google’s first Chief Innovation Evangelist. A Stanford University adjunct professor and founder of Google’s groundbreaking Innovation Lab, Pferdt combines decades of experience shaping Silicon Valley’s creative culture with insights from coaching organizations like NASA, the UN, and the NBA. His book blends personal development and futurism, offering actionable strategies to transform uncertainty into opportunity through radical optimism and creative experimentation.

Pferdt’s work has been featured in Fast Company, BBC News, and Harvard Business Manager, while his award-winning methods are embedded in Fortune 500 training programs and academic curricula worldwide.

Born in Germany and educated across four continents, he now pioneers nature-inspired innovation frameworks from his home in California’s Santa Cruz Mountains. The acclaimed guide has been adopted by executive teams and educators seeking to future-proof careers and organizations, solidifying Pferdt’s status as a leading voice in 21st-century innovation.

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