
In the pandemic-transformed sales world, Jeb Blount's urgently crafted "Virtual Selling" became the lifeline for remote deal-closing. With innovative "Micro-Demos" praised by industry leaders, this guide helps traditional sellers master the emotional discipline needed in our permanently virtual business landscape.
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A sales rep wakes up one morning in March 2020, ready to hit the road for client meetings. By afternoon, those meetings are canceled. By week's end, the office is closed. Within a month, an entire career built on handshakes and boardroom presentations has evaporated. For most salespeople, this moment felt like professional freefall. But for some, it was just another Tuesday. The difference? They'd already learned what everyone else was about to discover the hard way: distance doesn't kill deals-poor execution does. Virtual selling isn't a pandemic workaround or a temporary compromise. It's the fundamental reshaping of how business gets done, combining the efficiency of technology with the irreplaceable power of human connection. Those who master this blend don't just survive-they dominate. We've been selling across distances since ancient civilizations used fire beacons to transmit messages across empires. The Pony Express revolutionized commerce in the 1860s by carrying contracts across continents. AT&T's Picturephone flopped in the 1960s not because the idea was wrong, but because the technology wasn't ready. Then came Skype in 2003, FaceTime in 2010, and suddenly video calls went from science fiction to daily routine. What changed wasn't human nature-it was infrastructure. Virtual selling works now because the pipes are finally wide enough to carry genuine human connection through them.
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