
"User Friendly" reveals how design invisibly shapes our lives, tracing UX from 1920s feminism through Silicon Valley's rise. A foundational text for understanding our relationship with technology, it challenges designers to create products that prioritize human well-being over addictive interfaces.
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From Columbia University alumni built in San Francisco

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On March 28, 1979, Fred Scheimann narrowly escaped death when a pipe burst in the basement of Three Mile Island nuclear facility. Above him, operators faced a nightmare: eleven hundred dials, six hundred warning lights, and critical information hidden from view. When the PORV valve malfunctioned, its indicator light showed only that a switch had been flipped-not whether the valve had actually closed. As the reactor core reached 4,300 degrees, instruments displayed only "???" instead of readings. Operators, drowning in information yet starving for understanding, made a catastrophic decision to shut off emergency pumps. They came within 700 degrees of a meltdown that would have sent radioactive material into the atmosphere. This wasn't just a nuclear crisis-it was a design crisis. The same fundamental problem plagues your smartphone, your car dashboard, your cable box. When machines fail to communicate clearly with humans, the consequences range from mild frustration to catastrophic failure. Donald Norman, who investigated Three Mile Island and later coined the term "user experience," recognized something profound: humans might make errors, but they aren't wrong. Designers must accommodate human limitations rather than expect perfect behavior. Today's redesigned control room at Three Mile Island tells a different story-consistent indicators, visible information, and systems mapped to mirror physical reality. This transformation represents our journey from machines that doom us to make mistakes to a world where even advanced AI feels intuitive.