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    Uncommon Service by Frances Frei & Anne Morriss Summary

    Uncommon Service
    Frances Frei & Anne Morriss
    4.02 (765 Reviews)
    Business
    Corp Culture
    Leadership
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    Overview of Uncommon Service

    Revolutionizing customer service from cost center to competitive weapon, "Uncommon Service" reveals why excellence requires strategic trade-offs. Endorsed by franchise leaders alongside Gino Wickman's works, it's the blueprint Harvard Business Review calls essential for turning service into your unfair advantage.

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    Key Takeaways

    1

    The Service Paradox: Why Excellence Requires Strategic Sacrifice

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    Why is exceptional service so rare in a world dominated by service industries? The answer lies in a counterintuitive truth: you can't be good at everything. Commerce Bank (now TD Bank) built remarkable success by making deliberate choices about where to excel and where to underperform. They hired friendly, enthusiastic people who lacked technical banking skills but delivered exceptional experiences. Their branches stayed open late and on weekends, offered free coin counting, and welcomed dogs with treats. To fund this model, they simplified their product offerings and paid lower deposit rates-sacrificing cross-selling metrics and interest competitiveness to win on customer satisfaction. This pattern appears consistently across successful service organizations. Southwest Airlines excels at low prices and friendly service while deliberately underperforming on network reach and amenities. Walmart sacrifices sales help and ambiance to deliver on low prices and wide selection. Most companies face a choice: try to be good at everything and achieve mediocrity, or make strategic trade-offs to excel where it matters most. The key is identifying what matters most to your target customers and being willing to disappoint them in less important areas. What distinguishes great service companies isn't trying harder-it's making smarter trade-offs that align with customer priorities.

    2

    Finding the Money: How to Fund Service Excellence

    3

    Designing for Real Humans, Not Superheroes

    4

    The Customer as Co-Creator of Service

    5

    Culture: The Invisible Engine of Service Excellence

    6

    Scaling Excellence: Growing Without Compromise

    7

    The Courage to Choose Greatness