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    The Art of Client Service, Revised and Updated Edition by Robert Solomon Summary

    The Art of Client Service, Revised and Updated Edition
    Robert Solomon
    3.95 (784 Reviews)
    BusinessCommunication skillLeadership
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    Overview of The Art of Client Service, Revised and Updated Edition

    The definitive playbook for client service professionals that transformed how agencies build relationships. Embraced by top marketing firms and featured in Franco's Renaissance Readers Book Club, Solomon's practical wisdom reveals why listening might be your most profitable skill in today's competitive landscape.

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    Best quote from The Art of Client Service, Revised and Updated Edition

    “

    A great relationship leads to great work.

    ”
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    Key Takeaways

    1

    The Art of Exceptional Service: Where Advertising Magic Happens

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    What makes clients stay with an agency-or leave? When Robert Solomon was unexpectedly fired as CEO of a troubled agency office, he discovered something profound after joining a smaller firm. It wasn't creative brilliance that built enduring client relationships-it was exceptional service. This revelation transformed his career and became the foundation for wisdom that major agencies now consider required reading. The advertising landscape is littered with cautionary tales of brilliant agencies losing major accounts despite iconic work: Ammirati and Puris lost BMW despite creating the "ultimate driving machine" tagline; TBWA/Chiat Day lost Taco Bell. Meanwhile, some agencies retain clients despite mediocre work because they've established deep trust. The truth? Great relationships lead to great work-not the other way around. Clients take risks only with agencies they trust, and risk-taking enables breakthrough creativity. This three-legged stool of trust, partnership, and exceptional work holds up everything else.

    2

    Building the Foundation: Starting Right and Creating Clarity

    3

    The Creative Journey: From Good to Great

    4

    The Art of Presentation and Preparation

    5

    The High-Wire Act: Balancing Client and Agency Needs

    6

    Building Trust Through Adaptability and Engagement

    7

    The Heart of Service: Gratitude and Excellence