What is *Think This, Not That* by Dr. Josh Axe about?

*Think This, Not That* explores how mindset shapes personal and professional success through **12 transformative mindshifts** that replace limiting beliefs with empowering perspectives. Dr. Josh Axe combines principles of personal growth, resilience, and self-awareness to guide readers toward unlocking their potential. Key themes include redefining success, embracing purpose, and overcoming fear of failure. The book blends actionable strategies with psychological insights to foster lasting change.

Who should read *Think This, Not That*?

This book is ideal for **self-improvement seekers**, professionals facing career transitions, and individuals struggling with self-doubt or stagnation. It’s especially relevant for fans of Dr. Axe’s holistic health expertise seeking mindset tools to complement physical well-being. Entrepreneurs, coaches, and anyone aiming to align daily habits with long-term purpose will find actionable frameworks.

Is *Think This, Not That* worth reading?

Yes—readers praise its **practical, structured approach** to mindset transformation, calling it a “roadmap to personal growth”. The 12 mindshifts address universal challenges like imposter syndrome and purpose alignment, with exercises to implement changes immediately. Positive reviews highlight its blend of motivational storytelling and evidence-based strategies, making it valuable for both casual readers and personal development enthusiasts.

What are the key concepts in *Think This, Not That*?

Core concepts include: - **Redefining success** as personal growth rather than external achievements - **Self-awareness** to identify limiting beliefs - **Purpose-driven action** through “finding your why” - **Fear-to-growth mindset shifts** for embracing challenges The book’s framework emphasizes iterative progress over perfection, using relatable examples from health, career, and relationships.

How does Dr. Josh Axe’s background influence the book?

Drawing on his **clinical nutrition and natural medicine expertise**, Dr. Axe integrates holistic health principles into mindset work. His experience founding a functional medicine clinic and authoring bestselling wellness books informs the emphasis on mind-body alignment. This unique angle connects mental patterns to physical vitality, distinguishing it from generic self-help guides.

Can the mindshifts in *Think This, Not That* help with career changes?

Absolutely. The **“Rewriting Your Role”** mindshift teaches readers to view themselves as authors of their professional narratives, not passive participants. Strategies include reframing setbacks as growth opportunities and aligning career choices with core values. Case studies demonstrate how these principles help navigate industries like tech and healthcare during transitions.

What is the main takeaway from *Think This, Not That*?

**“Your beliefs shape your reality”**—Dr. Axe argues that swapping fear-driven thoughts for growth-oriented perspectives unlocks untapped potential. For example, replacing “I’m stuck” with “I’m learning” transforms challenges into stepping stones. This principle threads through all 12 mindshifts, offering a systematic way to rebuild self-image and decision-making.

Are there criticisms of *Think This, Not That*?

While praised for practicality, some readers note the **concepts overlap with established psychology frameworks** like CBT. However, Dr. Axe’s health-focused lens adds fresh context. A minority desire more data-backed studies, though the book prioritizes actionable steps over academic theory. Overall, critiques are outweighed by its accessibility for mindset beginners.

Think This, Not That Summary, PDF, EPUB, Audio

Think This, Not That

Josh Axe

3.98 (454 Reviews)

Self-growth Psychology Leadership

Overview

Key Takeaways

Author

FAQs

Dr. Josh Axe's transformative guide reveals 12 mindshifts that break limiting beliefs, combining evidence-based research with holistic health practices. What mental pattern is secretly sabotaging your potential? Discover why wellness enthusiasts call this the ultimate blueprint for becoming who you were born to be.

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Best quote from Think This, Not That

Whether you think you can or you can't, you're right.

Explore Your Way of Learning

Think This, Not That isn't just a book — it's a masterclass in Self-growth. To help you absorb its lessons in the way that works best for you, we offer five unique learning modes. Whether you're a deep thinker, a fast learner, or a story lover, there's a mode designed to fit your style.

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

From Columbia University alumni built in San Francisco

BeFreed Brings Together A Global Community Of 1,000,000 Curious Minds

See more on how BeFreed is discussed across the web

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

Start your learning journey, now

Download This Summary

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Think This, Not That

Josh Axe

3.98 (454 Reviews)

Self-growth Psychology Leadership

Overview

Key Takeaways

Author

FAQs

Explore Your Way of Learning

Quick Summary12min

Feel the book through the author's voice

Deep Dive42min

Turn knowledge into engaging, example-rich insights

Flash Card8 insights

Capture key ideas in a flash for fast learning

Fun24min

Enjoy the book in a fun and engaging way

Best quote from Think This, Not That

Whether you think you can or you can't, you're right.

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When Your Mind Becomes Your Prison

00:00

Have you ever noticed how the same thought loops through your head dozens of times a day? Maybe it's "I'm not good enough" or "I always mess things up." These mental refrains aren't just annoying background noise-they're shaping your entire reality. Consider this: we generate roughly fifty thousand thoughts daily, and a staggering 95 percent are reruns. When those thoughts contain lies we've mistaken for truth, they become invisible chains holding us back from everything we're capable of becoming. Henry Ford captured this phenomenon perfectly: "Whether you think you can or you can't, you're right." Our beliefs-those mental certainties about what's true-determine whether we thrive or merely survive, whether we build meaningful relationships or remain isolated, whether we live with purpose or drift aimlessly. These beliefs typically cluster around three domains: ourselves ("I'm not smart enough"), other people ("Everyone's out to get me"), and the world ("The system is rigged"). A single limiting belief can derail an entire life trajectory. Think about it: if you genuinely believe people are untrustworthy, you'll unconsciously sabotage every relationship before it begins. The power of belief extends beyond psychology into actual physiology. During World War II, Dr. Henry Beecher discovered that saline injections relieved pain in wounded soldiers who believed they were receiving morphine-the placebo effect in action. The reverse also holds true: negative expectations create negative outcomes. One patient, misdiagnosed with multiple sclerosis, experienced paralysis and deterioration until discovering she actually had treatable mold toxicity. Once the misdiagnosis was corrected, her symptoms vanished. Another man died exactly on schedule from a non-life-threatening tumor simply because doctors predicted he would. Our minds possess extraordinary power to shape our physical reality. Breaking free begins with identifying your limiting beliefs. Look for thoughts like "I'm too old," "I'm not talented enough," or "Nothing good happens to people like me." These typically fall into three categories: impostor syndrome ("I'm not enough"), perfectionism ("What I've done isn't good enough"), and scarcity mentality ("I'll never have enough"). Once identified, systematically replace them with unlimited beliefs. Transform "I've made too many mistakes" into "I can't change the past, but I choose how to move forward." Write these new beliefs somewhere visible, speak them aloud daily, and repeat until the old patterns lose their grip. Your thoughts aren't facts-they're habits you can rewire.

Who You Become Matters More Than What You Achieve

The Mirror That Reveals Everything

The Quest That Gives Life Meaning

Building the Team That Transforms You

The Foundation Beneath Everything

Your Life Is the Story You're Writing Right Now

Explore Your Way of Learning

Quick Summary

Think This, Not That Summary in 12 Minutes

Break down key ideas from Think This, Not That into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.

00:00

Flash Card

Top 8 Insights from Think This, Not That in a Nutshell

Distill Think This, Not That into rapid-fire memory cues that highlight key principles of candor, teamwork, and creative resilience.

Fun

Think This, Not That Lessons Told Through 24-Min Stories

Experience Think This, Not That through vivid storytelling that turns innovation lessons into moments you'll remember and apply.

00:00

Personalize

Experience Think This, Not That in your own way.

Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco

BeFreed Brings Together A Global Community Of 1,000,000 Curious Minds

See more on how BeFreed is discussed across the web

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

From Columbia University alumni built in San Francisco

BeFreed Brings Together A Global Community Of 1,000,000 Curious Minds

See more on how BeFreed is discussed across the web

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

Start your learning journey, now

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Think This, Not That by Josh Axe Summary

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Think This, Not That by Josh Axe Summary

Overview of Think This, Not That

Similar books to Think This, Not That

Best quote from Think This, Not That

More Like This

Key Takeaways

When Your Mind Becomes Your Prison

Who You Become Matters More Than What You Achieve

The Mirror That Reveals Everything

The Quest That Gives Life Meaning

Building the Team That Transforms You

The Foundation Beneath Everything

Your Life Is the Story You're Writing Right Now

Quick Summary Mode - Read or listen to Think This, Not That Summary in 12 Minutes

Flash Card Mode - Top 8 Insights from Think This, Not That in a Nutshell

Fun Mode - Think This, Not That Lessons Told Through 24-Min Stories

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More Like This

Key Takeaways

When Your Mind Becomes Your Prison

Who You Become Matters More Than What You Achieve

The Mirror That Reveals Everything

The Quest That Gives Life Meaning

Building the Team That Transforms You

The Foundation Beneath Everything

Your Life Is the Story You're Writing Right Now