
In a world drowning in complexity, Julia Hobsbawm's award-winning guide offers six hexagon-inspired steps to reclaim clarity. Winner of two US Business Book Awards, "The Simplicity Principle" reveals why companies like Apple and Amazon thrive by embracing what bees have always known - simplicity is nature's superpower.
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Picture your brain as the world's most sophisticated supercomputer-86 billion neurons firing constantly, yet capable of holding only four to seven thoughts at once. Now imagine asking that computer to process 35,000 decisions daily while swimming through 3.3 zettabytes of internet data. Feel the circuits beginning to smoke? Welcome to modern life, where we've traded simplicity for what Julia Hobsbawm calls "CAT syndrome": Complexity, Anxiety, and too little Time. The cost isn't just stress-it's catastrophic. When Boeing's 737 MAX computers became too complex for pilots to override, 346 people died. Our brains respond similarly when overloaded-they simply shut down, entering what Hobsbawm calls "complexity cut-off." Yet there's an elegant solution hiding in plain sight, one that's been perfected over millions of years by creatures with brains far smaller than ours: the honeybee. Their secret? A six-sided framework that maximizes efficiency while minimizing waste. Why six sides? Mathematics offers the first clue: six is Euclid's "perfect number," its factors summing to itself (1+2+3=6). But honeybees reveal the deeper truth. Declared Earth's most important species in 2019, these insects build their entire civilization on hexagons-not circles, not squares, but six-sided structures that tile perfectly, creating maximum storage with minimum materials. Darwin noted that bees never alter this design because its geometry simply cannot be improved. The honeycomb begins as circular wax but hardens into hexagons, creating structures 200 times stronger than steel despite being paper-thin. This isn't random-it's evolution's answer to complexity. The Hexagon Action framework applies this natural wisdom through six principles, each distilled into six-word mantras that cut through chaos like a knife through honeycomb.