
Pinker revolutionizes writing for the digital age, dismantling outdated rules while arming you against the "Curse of Knowledge." Academics praise his cognitive science approach to clarity. Ever wonder why brilliant thinkers often write terribly? This guide reveals the psychology behind truly persuasive prose.
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Have you ever read a brilliant professor's paper and wondered, "Why is this so hard to follow?" The answer lies in what psychologists call "the curse of knowledge" - once we know something, we find it nearly impossible to imagine what it's like not to know it. This cognitive blind spot explains why experts often write impenetrable prose. While speaking comes naturally to humans (children learn it without formal instruction), writing is an artificial technology that emerged only 5,000 years ago. When we speak, we can see our listener's confused expression and adjust accordingly. Writers enjoy no such luxury - we must imagine an audience we cannot see. This fundamental challenge makes writing inherently difficult, even for the most intelligent among us. The physicist casually references quantum entanglement without explanation; the lawyer peppers documents with jargon; the professor assumes students already grasp foundational concepts. The result? Prose that seems perfectly clear to the writer but leaves readers bewildered. Overcoming this curse requires a deliberate mental effort to step outside your expertise and see your words through fresh eyes - the essential first step toward writing that truly connects.