
In "The Problem with Change," Ashley Goodall boldly challenges our obsession with disruption. Why do 70% of organizational changes fail? Marcus Buckingham calls it "completely engaging" for revealing uncomfortable truths: constant change actually undermines performance. The stability paradox no leader can afford to ignore.
Ashley Goodall, author of The Problem with Change: And the Essential Nature of Human Performance, is a renowned leadership expert and organizational strategist. A former Senior Vice President at Cisco and Deloitte’s Chief Learning Officer, Goodall has spent over two decades reshaping workplace practices, focusing on team dynamics, leadership effectiveness, and the human impact of organizational change. His work challenges conventional wisdom, blending research-backed insights with practical strategies to address why change initiatives often falter.
Goodall co-authored the bestselling Nine Lies About Work: A Freethinking Leader’s Guide to the Real World (2019), named Strategy + Business’s Best Management Book of the year, and penned influential Harvard Business Review cover stories like The Feedback Fallacy, HBR’s most-read article of 2019. His ideas are widely cited in top-tier media, including The New York Times and Financial Times, and applied by Fortune 500 companies like Google and Goldman Sachs.
The Problem with Change has been recognized as Porchlight’s Best Management and Culture Book of 2024 and a Financial Times Best Business Book, solidifying Goodall’s reputation as a visionary in organizational psychology.
The Problem with Change challenges the corporate obsession with constant upheaval, arguing that relentless change undermines employee performance by fostering uncertainty, eroding belonging, and diminishing meaning. Ashley Goodall combines psychological research and leadership experience to advocate for stability, predictable routines, and human-centric practices—like valuing team rituals and clear communication—to boost engagement and resilience in workplaces.
This book is essential for leaders, HR professionals, and managers seeking to improve workplace culture amid frequent restructuring. It’s also valuable for employees navigating organizational turbulence, offering insights into why stability matters and how to advocate for environments that prioritize psychological safety and team cohesion.
Yes—it’s been named a Financial Times Best Business Book* and lauded for its actionable critique of change fatigue. Goodall’s blend of real-world examples (e.g., Cisco, Deloitte) and counterintuitive strategies (e.g., fostering “transplant shock” resilience) makes it a standout resource for rethinking leadership in unstable times.
Goodall identifies four core harms: loss of control, eroded belonging, disrupted meaning, and chronic uncertainty. He links these to trends like quiet quitting and low engagement, emphasizing that humans thrive under predictable conditions where trust and autonomy are prioritized over perpetual reinvention.
The book advocates for “stability anchors” like team rituals, consistent communication, and small-group collaboration. By maintaining these foundations, organizations can adapt without uprooting employees, fostering innovation through psychological safety rather than disruptive overhauls.
Goodall dedicates a chapter to critiquing vague terminology (e.g., “synergy,” “pivot”), arguing it obscures clarity and alienates teams. He urges leaders to replace jargon with specific, actionable language to rebuild trust and alignment.
It connects burnout to perpetual change, proposing solutions like granting autonomy, recognizing individual contributions, and creating “spaces” for employees to voice concerns—tactics shown to restore agency and reduce transplant shock.
Goodall frames quiet quitting as a symptom of change-induced disillusionment. When employees lose control and purpose, disengagement follows. The book suggests countering this by reinforcing team identity and predictable workflows to rebuild commitment.
Co-authored by Goodall, Nine Lies debunks workplace myths (e.g., the value of feedback), while The Problem with Change focuses on stabilizing environments. Both emphasize human-centric leadership but tackle different facets of organizational dysfunction.
Some note that Goodall’s emphasis on stability may undervalue necessary transformations. However, critics praise his research-backed approach and practicality, calling it a “sturdy, well-informed treatise” for modern workplaces.
The book’s focus on rituals (e.g., weekly check-ins) and clear communication offers remote teams tools to combat isolation. By creating predictable touchpoints and valuing small-group collaboration, leaders can foster connection despite physical distance.
“Work today uproots us, needlessly and carelessly… we suffer from the human version of transplant shock.” This metaphor underscores the book’s core message: sustainable performance requires rooting teams in stability, not endless change.
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Job descriptions celebrate 'comfort with ambiguity' as a virtue.
Change fundamentally acts as a series of severings in our work lives.
Change everything constantly because change itself is good.
Disrupt and call it innovation.
What if stability, rather than disruption, is the foundation of meaningful progress?
Break down key ideas from Problem with Change into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Problem with Change into rapid-fire memory cues that highlight key principles of candor, teamwork, and creative resilience.

Experience Problem with Change through vivid storytelling that turns innovation lessons into moments you'll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

Get the Problem with Change summary as a free PDF or EPUB. Print it or read offline anytime.
Imagine arriving at work to discover your department no longer exists, your project has been scrapped, and your boss has been replaced-all in the same week. This "life in the blender" scenario isn't just disorienting; it's the exhausting reality many face in today's corporate world. In "The Problem with Change," Ashley Goodall challenges our worship of disruption and reveals the hidden costs of constant organizational upheaval. The evidence is sobering: employees in perpetually changing organizations experience 60% higher stress levels and are three times more likely to suffer burnout. Teams caught in reorganization typically see a 25% drop in productivity-sometimes lasting years. Yet we've normalized this chaos, celebrating "comfort with ambiguity" as a virtue rather than recognizing it as an occasional necessity. What if our approach to change fundamentally misunderstands human psychology? What if stability, rather than disruption, is the true foundation of meaningful progress?