
Skip the $100,000 MBA. Josh Kaufman's million-seller reveals business fundamentals that Stanford professors teach. Derek Sivers called it a "masterpiece" and hired Kaufman as his personal mentor. What core principle makes entrepreneurs choose this over business school?
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What if everything you thought about business education was wrong? Traditional MBA programs cost upwards of $150,000 and two years of your life, yet many successful business leaders never set foot in business school. Josh Kaufman's revolutionary approach suggests that understanding fundamental business principles matters far more than expensive credentials. The core insight is refreshingly simple: business isn't complicated. At its essence, business means creating something valuable that people want, at a price they'll pay, delivered in a way that meets expectations while generating sufficient profit. Remove any element, and you don't have a business. This framework applies whether you're selling handmade jewelry on Etsy or running a Fortune 500 corporation. The beauty lies in its universality - these principles work across industries, scales, and business models.