
In "The Performance Paradox," Eduardo Briceno reveals why obsessing over performance actually limits success. Named a "Must Read" by Next Big Idea Club, this multi-award-winning guide asks: What if slowing down to learn is the secret to breakthrough results that top companies like Johnson & Johnson embrace?
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Stop me if this sounds familiar: You're working longer hours than ever, checking off tasks like a machine, yet somehow you're not getting ahead. You might even feel like you're falling behind. Here's the uncomfortable truth-you're caught in what's called the performance paradox, and it's more common than you think. Consider Anjali, a consultant who bristles when her manager offers feedback. She assumes the solution is working harder, when her manager actually wants to make her life easier. Or Gino Barbaro, a restaurant owner convinced that only he can maintain quality standards, refusing to delegate and ultimately capping his own growth. These aren't lazy people-they're trapped in "chronic performance," racing through tasks, hiding uncertainties to appear knowledgeable, and avoiding feedback that might slow them down. Here's what makes this paradox so insidious: it feels productive. You're busy, you're executing, you're getting things done. But like swimming directly against a rip current, all that effort pulls you further from shore. The solution isn't to swim harder-it's to change direction entirely. Improving performance requires something counterintuitive: stopping the relentless execution long enough to actually learn.