
Beinhocker's revolutionary masterpiece dismantles traditional economics, proposing an evolutionary framework that captivated disillusioned economists worldwide. What if complexity science, not equilibrium models, holds the key to wealth creation? McKinsey's senior fellow offers the radical rethinking business leaders need to understand our path-dependent economy.
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Economics has a dirty secret: its foundational theories are built on a mistake made 150 years ago. When economists like Leon Walras and William Stanley Jevons were establishing the field in the 1870s, they borrowed heavily from physics to give their work scientific credibility. But they cherry-picked only the First Law of Thermodynamics-energy conservation-while completely ignoring the Second Law about entropy. This wasn't just an oversight; it was a catastrophic misclassification that has shaped economic thinking ever since. They treated economies as closed, equilibrium-seeking systems, like a pendulum that eventually comes to rest. Real economies? They're more like rainforests-open systems constantly exchanging energy and information, never reaching equilibrium, always evolving. This explains why economic predictions fail so spectacularly, why markets crash without warning, and why the "laws" of supply and demand rarely work as advertised in the real world. Think of your immune system. Millions of cells interact without a central command, spontaneously organizing to fight infections and heal wounds. Now imagine the economy works the same way. This is the radical insight of Complexity Economics: markets aren't mechanical systems but complex adaptive networks where order emerges from the bottom up. Consider the "Beer Distribution Game," a simulation where players manage a simple supply chain. Even with perfect information and strong incentives to optimize, players consistently generate boom-bust cycles purely through their interactions. No irrational behavior, no external shocks-just the structure of the system itself creating volatility.