
In "The New Front Page," Tim Dunlop reveals how audiences transformed from passive consumers to digital powerbrokers. Endorsed by Lindsay Tanner as "essential," this lively critique exposes traditional media's struggle while showing how you - not editors - now control what's newsworthy.
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In the early 2000s, a quiet revolution began reshaping our media landscape. While established newspapers still printed on dead trees and journalists believed they controlled information flow, the humble blog emerged from digital shadows to challenge journalism's most sacred assumptions. This wasn't just a technological shift-it was a fundamental power transfer. For decades, newspapers and television networks operated as both democratic cornerstones and commercial enterprises built on monopolistic tendencies. Their business model created journalism's original sin: audiences weren't customers to be served but products to be sold to advertisers. Media organizations produced "punters" the way factories produced widgets. This arrangement made many rich and powerful but created a fundamentally flawed relationship with audiences. When your audience is merely a demographic category rather than individuals with needs, you view them through a distorted lens. This self-deception was sustained by lack of competition (starting newspapers was prohibitively expensive) and the fourth estate mythology (just enough examples of good investigative journalism convinced media of its integrity despite becoming the very type of powerful institution it claimed to monitor). The internet changed everything. As readers migrated online, newspaper circulation plummeted. Online advertising proved worth far less than print, and classified ads found new homes on specialized websites. The passive recipients suddenly became active participants in news production and dissemination.