
In "The Narcissism Epidemic," Twenge reveals how self-obsession has infiltrated everything from parenting to social media since 2009. While we're busy posting selfies, Americans spend more on plastic surgery than college tuition. Are you part of the problem - or the solution?
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Picture a college classroom where three-quarters of students believe they're smarter than average. Statistically impossible, yet this is America today. Since the 1980s, narcissistic traits have climbed as steeply as obesity rates, with one in four college students now displaying most markers of clinical narcissism. Among twenty-somethings, nearly one in ten has experienced symptoms of full-blown Narcissistic Personality Disorder. This isn't about healthy confidence or self-respect-it's about a culture that has confused self-worth with self-worship, creating a generation convinced of their own exceptionalism regardless of actual achievement. We've been sold a seductive lie: that loving yourself unconditionally is the master key to happiness, success, and fulfillment. Bookstores overflow with titles promising that visualization alone can manifest your dreams, while parenting guides suggest even a baby's reaction to their own diaper contents might impact their "budding self-esteem." Sports stars credit their victories to "believing in themselves" rather than grueling practice sessions. This represents a dramatic cultural shift. Ask a grandmother whether children can have too much self-esteem, and she'll likely say yes; ask a mother, and she'll insist it's impossible. Many other cultures emphasize self-criticism and humility, with some languages lacking a word for "self-esteem" altogether. America didn't just embrace self-admiration-we've overdosed on it, blurring the critical distinction between healthy self-respect and pathological narcissism.