Affluenza by John De Graaf & David Wann & Thomas Naylor Summary

Affluenza critiques modern consumerism’s societal, environmental, and psychological costs, framing overconsumption as a contagious "disease." John de Graaf examines how materialism erodes happiness, strains relationships, and fuels ecological damage, while offering solutions like voluntary simplicity and policy reforms to curb unsustainable habits.

This book suits readers seeking to understand consumerism’s harms, including sustainability advocates, mental health professionals, and policymakers. It’s also recommended for students studying environmental science, sociology, or economics, as it blends research with actionable strategies for reducing overconsumption.

Yes—it’s a seminal work translated into multiple languages and used in academic curricula. The book combines data, case studies, and practical advice, making it valuable for anyone grappling with consumer culture’s impact on well-being or the planet.

Key concepts include:

• Affluenza as a social disease: Linking consumerism to anxiety, debt, and environmental decay
• Time poverty: Overwork and materialism reducing life satisfaction
• Solutions: Advocating for policy changes (shorter workweeks), community-building, and mindful consumption

The book argues that beyond basic needs, increased consumption correlates with diminished happiness due to stress, debt, and reduced leisure time. It cites studies showing materialism’s toll on mental health and social connections.

De Graaf highlights resource depletion, pollution, and climate change driven by excessive production and waste. The book warns that unchecked consumerism threatens ecosystems and future generations’ survival.

Unlike purely philosophical critiques, Affluenza blends activism, science, and storytelling. It expands on the original Affluenza: The All-Consuming Epidemic (2001) by emphasizing contemporary case studies and systemic solutions, distinguishing it from works like The High Price of Materialism.

• Personal: Adopt minimalism, prioritize experiences over possessions
• Policy: Advocate for carbon taxes, advertising regulations, and GDP alternatives like the Genuine Progress Indicator
• Community: Support local economies and time-banking systems

• “Affluenza is a painful, contagious, socially transmitted condition of overload, debt, and waste.”
• “We’re trading our lives for stuff—and it’s not making us happier.”

As a documentary filmmaker and environmental activist, de Graaf uses visual storytelling techniques and real-world examples (e.g., 2008 recession) to make systemic issues accessible. His focus on measurable societal well-being over GDP growth reflects decades of advocacy.

Some argue it oversimplifies economic drivers of consumerism or underemphasizes corporate accountability. However, its accessible style and actionable frameworks are widely praised for inspiring individual and collective change.

With climate crises intensifying and mental health declining globally, the book’s warnings about consumption-driven growth remain urgent. Its proposals for shorter work hours and sustainable policies align with modern movements for degrowth and holistic well-being.