
Discover why you do what you do with "The Motivation Code," based on over 1 million surveys revealing 27 hidden drivers of human behavior. Leaders worldwide use these insights to unlock their teams' potential and align work with natural motivational patterns.
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Ever wonder why some tasks leave you energized while similar ones drain you completely? This fascinating contrast lies at the heart of "The Motivation Code." Unlike typical personality tests that merely categorize you, this framework reveals the specific drivers that make work deeply satisfying on an individual level. Developed through research with over 100,000 interviews spanning decades, the Motivation Code has quietly revolutionized how forward-thinking organizations approach engagement. Consider the engineer who thrived in research but floundered in management despite perfect qualifications. When he discovered his Motivation Code, everything made sense-his top themes were Recognition, Learning, and Potential, while his bottom themes included Completion and Organization. His previous success came from research satisfying his learning motivation, while his new role demanded organization, which completely drained him. Only 33 percent of employees feel engaged at work, costing American businesses hundreds of billions annually in lost productivity. Why do traditional motivation approaches fail? Compensation and praise can spur short-term action but often diminish intrinsic motivation over time. Flexibility and perks likewise work only to a point. Many managers resort to "brute force" motivation approaches-like smashing padlocks instead of using their combinations. Understanding each person's unique Motivation Code, however, is like having the precise combination to unlock their engagement. Most of us never examine these patterns of satisfaction. We're story-making machines who create narratives to justify our behavior without truly understanding our deeper motivations. Your unique blend of motivational drivers remains consistent throughout your life, persisting through success and failure. Once discovered, it reveals the patterns behind your significant decisions and achievements-like finding the missing puzzle piece that suddenly completes the picture.