
Master the first 15 seconds of any interaction with "The First Minute," Chris Fenning's multi-award-winning guide built from 20,000 real conversations. Rated 10/10 by leadership expert Toby Sinclair, it's the communication playbook that could eliminate ineffective meetings forever.
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Imagine standing before your boss, desperately explaining a project delay. Your heart races as you ramble through details, watching their expression shift from interest to confusion to impatience. By the time you reach your point, the damage is done-you've lost their attention and potentially their confidence in your abilities. This scenario plays out constantly in workplaces everywhere, costing businesses an estimated 17 hours per week per 100 employees in clarification time alone. Despite years of education and professional experience, most of us receive virtually no training on how to start conversations effectively. This gap leads to chronic miscommunication that damages careers and costs organizations millions in lost productivity. Most workplace conversations suffer from four common problems: failing to provide essential context, lacking clear purpose, burying critical information several minutes into the discussion, and mixing multiple topics chaotically. The solution is surprisingly simple: structure the first sixty seconds of every conversation using a proven framework. This approach doesn't require changing your personality-it simply provides a reliable structure that works regardless of your position or industry.