
In "The Battle for Your Brain," Farahany warns how neurotechnology threatens our cognitive liberty. What happens when employers can monitor your thoughts? This 2023 "superb introduction" to neuroethics explores the urgent fight for your mental privacy in a world of brain-reading tech.
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Your genome is already for sale. Your location is tracked. Your shopping habits are monetized. But there's one frontier that remains untouched-your thoughts. Or at least, there was. Picture a sleek wristband that reads your brain's electrical signals, translating mental commands into computer actions. Sounds like science fiction? In 2018, this technology was demonstrated live on stage. The device was elegant, unobtrusive, and commercially viable. The audience gasped, not at the technology's sophistication, but at its implications: our final sanctuary of privacy-the mind itself-is about to fall. Consumer neurotechnology isn't coming. It's here. Companies like Meta have spent a billion dollars acquiring brain-interface startups. Apple is reportedly integrating EEG sensors into AirPods. Microsoft has patented brain-controlled web browsing that rewards users with cryptocurrency. What once required hospital-grade equipment and medical supervision now fits in your pocket. The question isn't whether brain-reading technology will go mainstream-it's whether we'll surrender our neural data as casually as we've given away our browsing history, trading mental privacy for convenience without a second thought.