Art of Social Media: Power Tips for Power Users book cover

Art of Social Media

Power Tips for Power Users

Guy Kawasaki & Peg Fitzpatrick
3.55(2691 Reviews)

Overview of Art of Social Media

Master the digital landscape with Guy Kawasaki's essential playbook - 100+ actionable tips from Apple's legendary evangelist. Even seasoned marketers were stunned by the "Reshare Test" revelation. Want to build influence like industry leaders? This fluff-free guide is your secret weapon.

Key Themes in Art of Social Media

  • digital branding
  • content curation
  • audience engagement
  • profile optimization
  • social media strategy

Quotes from Art of Social Media

  • Effective content curation begins with strategic thinking.

  • Resharing represents the highest form of social media endorsement.

  • Express your feelings and agenda clearly.

  • Bland, inoffensive content rarely gets shared.

Characters in Art of Social Media

  • Guy KawasakiCo-author and social media practitioner
  • Peg FitzpatrickCo-author and social media practitioner

About the Author

About the Author of Art of Social Media

Guy Kawasaki and Peg Fitzpatrick, co-authors of The Art of Social Media: Power Tips for Power Users, are bestselling authors and renowned experts in digital strategy and audience engagement. Kawasaki, the former chief evangelist of Apple and current chief evangelist of Canva, combines decades of tech innovation experience with his roles as an entrepreneur and Haas School of Business fellow.

Fitzpatrick, a pioneering social media strategist, built her expertise through campaigns for global brands like Google, Audi, and Virgin. Their collaboration merges practical tactics with big-picture insights for writers, entrepreneurs, and professionals seeking to master platforms like Twitter, Facebook, and LinkedIn.

Kawasaki’s prior works include APE: Author, Publisher, Entrepreneur and The Art of the Start, while Fitzpatrick’s career spans keynote speaking and advisory roles for Fortune 500 companies. The book draws direct inspiration from their viral social campaigns and hands-on work with startups.

A New York Times bestseller, The Art of Social Media has become a modern classic for its actionable frameworks, translated into 15+ languages and endorsed by industry leaders worldwide. Their follow-up guides, including Kawasaki’s Wise Guy and Fitzpatrick’s The Art of Social Media for Writers, further cement their status as essential voices in digital communication.

Download Summary of Art of Social Media

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@Chloe, Solo founder, LA
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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"Makes me feel smarter every time before going to work"

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
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96
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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