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    Likeable social media by Dave Kerpen Summary

    Likeable social media
    Dave Kerpen
    3.86 (2786 Reviews)
    BusinessCommunication skillEntrepreneurship
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    Overview of Likeable social media

    Discover why "Likeable Social Media" became a New York Times bestseller, transforming how brands like Neutrogena connect authentically with customers. What made business leaders abandon traditional marketing? Dave Kerpen's 18 strategies reveal the surprising psychology behind brands people can't resist following.

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    What's cooler than reaching a billion people on Facebook? Reaching the perfect 100 prospects.

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    Likeable social media isn't just a book — it's a masterclass in Business. To help you absorb its lessons in the way that works best for you, we offer five unique learning modes. Whether you're a deep thinker, a fast learner, or a story lover, there's a mode designed to fit your style.

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    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
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    Key Takeaways

    1

    The Social Media Revolution: From Broadcast to Relationship

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    Remember when the Rio hotel responded to Dave Kerpen's frustrated tweet about waiting an hour to check in at a competitor's hotel? Their simple, empathetic reply-"Sorry about the wait, Dave! Come stay with us next time and we'll ensure you get right to your room"-transformed Kerpen into a loyal customer who has since stayed at the Rio multiple times and shared his experience with thousands. This isn't just clever marketing-it's the essence of social media's power to transform business relationships through authentic engagement. Social media has fundamentally altered the marketing landscape. We've shifted from the broadcast era where companies talked at consumers to a relationship era where meaningful connections drive business success. The most successful brands today understand that social platforms aren't just new channels for old marketing tactics-they're entirely new ecosystems requiring authentic human interaction. The companies thriving in this environment listen more than they speak, engage rather than broadcast, and provide genuine value without expecting immediate returns.

    2

    The Art of Listening and Finding Your Perfect Audience

    3

    Social Network Advertising: Beyond Interruption

    4

    Think and Act Like Your Consumer

    5

    Converting Customers Into Your First Fans

    6

    Responding to All Feedback: The Good, Bad, and Ugly

    7

    Embrace Authenticity in a World Hungry for Real Connection