
In "Technofeudalism," former Greek finance minister Varoufakis reveals how big tech killed capitalism, transforming us into "cloud-serfs" generating data for digital overlords. Hailed as "revelatory" by The Washington Post, it explains why algorithms - not markets - now control our economic destiny.
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A metallurgist in 1960s Greece showed his young son how iron transforms under heat-soft and malleable when glowing red, then suddenly hard as diamond after a cold plunge. "This metal changed everything," the father explained, "but it hardened not just our ploughs, also our souls." That boy grew up to become Yanis Varoufakis, Greece's former finance minister, and decades later he'd argue that another transformation has occurred-one we've barely noticed. Capitalism, the system that shaped our world for centuries, is dead. Not overthrown by revolution or strangled by regulation, but replaced by something stranger: technofeudalism. We're now digital serfs in Jeff Bezos's kingdom, unpaid laborers building Mark Zuckerberg's empire, subjects in a new feudal order where cloud rent has murdered profit. In 1993, as the internet's first browsers flickered to life, that Greek metallurgist posed a question to his son: "Now that computers speak to each other, will this network make capitalism impossible to overthrow? Or reveal its fatal weakness?" The question lingered unanswered for thirty years, through financial crashes and tech booms, through the rise of Amazon and the fall of Lehman Brothers. The answer, it turns out, contains a twist neither imagined-the internet didn't strengthen or weaken capitalism. It killed it entirely and erected something different in its place.