
In a world of shrinking attention spans, Emmy-winner Connie Dieken's revolutionary Connect-Convey-Convince method transforms how Fortune 500 leaders communicate. Can mastering these three habits truly make anyone influential? Apple and McDonald's executives already know the answer.
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We've all been there-talking ourselves out of opportunities we desperately wanted. The job interview where you couldn't stop rambling. The pitch meeting where your brilliant idea got lost in a sea of unnecessary details. That moment when you realized the person across from you stopped listening five minutes ago, yet you kept talking. Here's the uncomfortable truth: in a world drowning in information, most of us are our own worst enemies when it comes to communication. The average person now has an attention span shorter than a goldfish-just eight seconds to grab someone's interest before they mentally check out. We're screening calls, multitasking during meetings, and "communi-faking" our way through conversations while mentally composing grocery lists. Yet paradoxically, we keep talking more, believing that volume equals value. It doesn't. What if the secret to influence isn't adding more words, but strategically removing them? What if three simple habits, applied in the right sequence, could transform how people respond to you?