
In "Remote, Not Distant," culture expert Gustavo Razzetti reveals how top companies like Amazon and Microsoft are reimagining workplace dynamics. Why are Dr. Myrium Hadnes and countless leaders calling this the essential blueprint for hybrid work success? Discover the counterintuitive approach making resignation-proof cultures possible.
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Tim Cook probably expected applause. Instead, when Apple announced its mandatory three-day office return in 2021, employees revolted. These weren't slackers-they were the people who'd just shipped revolutionary products from their kitchen tables during a pandemic. Their message was clear: we proved remote work works, so why are you treating us like children who need supervision? This wasn't an Apple problem. It was an everywhere problem. Companies worldwide suddenly faced an uncomfortable truth: the old rules of workplace culture-butts in seats, face time equals commitment, innovation requires whiteboards-had been exposed as myths. The pandemic forced the largest workplace experiment in history, and the results contradicted decades of management orthodoxy. Productivity didn't collapse. Creativity didn't die. Culture didn't evaporate. Yet leaders kept clinging to pre-2020 thinking, trying to stuff the genie back in the bottle. The real question isn't whether remote work can succeed-it's whether leaders can evolve fast enough to make it thrive.