Reinventing the Product book cover

Reinventing the Product by Eric Schaeffer and David Sovie Summary

Reinventing the Product
Eric Schaeffer and David Sovie
4 (2 Reviews)
Business
Technology
Entrepreneurship
Overview
Key Takeaways
Author
FAQs

Overview of Reinventing the Product

In "Reinventing the Product," Accenture's elite strategists reveal how companies like Haier design new products in just 30 days. What digital transformation secret do Tesla, Samsung, and Google share that's reshaping entire industries? Patrick Koller, Faurecia CEO, calls it "essential reading."

Show more

Key Takeaways from Reinventing the Product

  1. Traditional products must evolve into AI-driven “living products” to avoid market irrelevance.
  2. Shift from hardware-centric models to outcome-based “product-as-a-service” ecosystems for recurring revenue.
  3. Embed IoT sensors and edge computing to create adaptive, self-optimizing product experiences.
  4. Eric Schaeffer’s Product Reinvention Grid measures intelligence quotient across connected devices and platforms.
  5. Replace linear engineering with agile cycles that integrate real-time customer feedback loops.
  6. Winning products blend physical components with blockchain-enabled digital twins for lifecycle transparency.
  7. David Sovie argues ecosystem platforms – not standalone devices – dominate future industrial value chains.
  8. Apply Accenture’s five big shifts: features→experience, hardware→service, product→platform, mechatronics→AI, linear→agile.
  9. Case studies show Haier and Siemens winning through AI-driven personalized user journeys.
  10. Living products require cultural shifts: 78% of teams must adopt cross-functional “T-shaped” collaboration.
  11. Schaeffer’s seven capabilities framework prioritizes cloud-native architectures and autonomous decision engines.
  12. Tesla and Google prove products become platforms when leveraging open API ecosystems.

Overview of its author - Eric Schaeffer and David Sovie

Eric Schaeffer and David Sovie are the co-authors of Reinventing the Product: How to Transform Your Business and Create Value in the Digital Age. Both are Senior Managing Directors at Accenture and globally recognized experts in digital transformation and smart product innovation.

Schaeffer leads Accenture’s Product Industry X.0 practice, guiding automotive and industrial companies in adopting agile engineering and AI-driven solutions. Sovie oversees High-Tech Industry strategies, specializing in IoT and platform-based business models. Their book explores themes like transitioning from hardware to "as-a-service" models and leveraging AI for adaptive products, establishing itself as a cornerstone in business and technology literature.

With decades of experience advising Fortune 500 companies, Schaeffer (Harvard MBA) and Sovie (electrical engineering background) combine technical rigor with strategic insights. Their work is cited in industry reports and featured in platforms like Irish Tech News, addressing the challenges legacy businesses face in adopting digital-first approaches. Reinventing the Product has been embraced by executives for its actionable roadmap to creating smart, connected offerings, solidifying its status as a critical resource for navigating Industry 4.0.

Common FAQs of Reinventing the Product

What is Reinventing the Product by Eric Schaeffer about?

Reinventing the Product explores how businesses can leverage AI, IoT, blockchain, and cloud computing to transform traditional products into smart, connected solutions. The book outlines strategies for adapting innovation processes and company culture to thrive in the digital age, emphasizing six core competencies for industrial digitization.

Who should read Reinventing the Product?

This book is essential for CEOs, product managers, and innovation leaders in industrial sectors like manufacturing, automotive, and infrastructure. It’s also valuable for digitally focused professionals seeking insights into AI-driven product ecosystems and next-gen engineering practices.

Is Reinventing the Product worth reading?

Yes—the book combines actionable frameworks with real-world case studies (e.g., Haier, Tesla) to guide companies through digital transformation. Its focus on practical applications of Industry X.0 principles makes it a strategic resource for staying competitive.

Who is Eric Schaeffer, the author of Reinventing the Product?

Eric Schaeffer is a Senior Managing Director at Accenture, leading its global Industrial Practice and Product Industry X.0 initiatives. With decades of experience, he specializes in helping companies digitize manufacturing, product development, and operational processes.

What technologies drive product reinvention according to the book?

Key technologies include IoT sensors for real-time data, AI for predictive analytics, blockchain for supply-chain transparency, and edge/cloud computing for scalable infrastructure. These tools enable autonomous, personalized products and services.

How does Reinventing the Product address digital disruption?

The book frames digital disruption as both a threat and opportunity, urging companies to adopt smart connected products and ecosystems. It provides steps to avoid disintermediation by rethinking product lifecycles and customer engagement.

Examples include Faurecia’s AI-driven manufacturing, Signify’s smart lighting ecosystems, and Haier’s customer-centric product innovation. Interviews with Amazon, Google, and Tesla leaders supplement these insights.

What is Industry X.0 as described in the book?

Industry X.0 represents the convergence of digital and physical systems in industrial sectors, enabling mass customization, predictive maintenance, and agile production. It builds on Industry 4.0 by integrating AI and ecosystem-driven growth.

How does the book recommend transforming company culture?

Schaeffer advocates for a shift toward "living products"—continuously evolving offerings supported by data and customer feedback. This requires fostering cross-functional collaboration and embedding digital literacy across teams.

What frameworks are presented in Reinventing the Product?

The book introduces frameworks for smart product design, ecosystem partnerships, and value-chain optimization. It emphasizes iterative innovation, leveraging digital twins and customer co-creation to refine products.

Why is Reinventing the Product relevant for industrial businesses in 2025?

With AI and IoT accelerating, the book’s guidance on autonomous systems and edge computing remains critical. Its strategies help companies adapt to rising demands for hyper-personalization and sustainability in industrial markets.

Similar books to Reinventing the Product

Start Reading Your Way
Quick Summary

Feel the book through the author's voice

Deep Dive

Turn knowledge into engaging, example-rich insights

Flash Card

Capture key ideas in a flash for fast learning

Fun

Enjoy the book in a fun and engaging way

Explore Your Way of Learning
Reinventing the Product isn't just a book — it's a masterclass in Business. To help you absorb its lessons in the way that works best for you, we offer five unique learning modes. Whether you're a deep thinker, a fast learner, or a story lover, there's a mode designed to fit your style.

Quick Summary Mode - Read or listen to Reinventing the Product Summary in 9 Minutes

Quick Summary
Quick Summary
Reinventing the Product Summary in 9 Minutes

Break down key ideas from Reinventing the Product into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.

play
00:00
00:00

Flash Card Mode - Top 8 Insights from Reinventing the Product in a Nutshell

Flash Card
Flash Card
Top 8 Insights from Reinventing the Product in a Nutshell

Distill Reinventing the Product into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Flash Mode Swiper

Fun Mode - Reinventing the Product Lessons Told Through 25-Min Stories

Fun
Fun
Reinventing the Product Lessons Told Through 25-Min Stories

Experience Reinventing the Product through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.

play
00:00
00:00

Personalize Mode - Read or listen to Reinventing the Product Summary in 0 Minutes

Personalize
Personalize
Experience Reinventing the Product in your own way.

Ask anything, pick the voice, and co-create insights that truly resonate with you.

Flash Mode Swiper

From Columbia University alumni built in San Francisco

BeFreed Brings Together A Global Community Of 200,000+ Curious Minds

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
Start your learning journey, now
Download This Summary

Get the Reinventing the Product summary as a free PDF or EPUB. Print it or read offline anytime.