
"Power Failure" chronicles General Electric's stunning rise and collapse from American icon to cautionary tale. Featured in The New York Times Bestseller list, this riveting corporate saga reveals how Thomas Edison's legacy crumbled under financial engineering - a boardroom thriller that shocked Wall Street insiders.
William David Cohan, bestselling author of Power Failure: The Rise and Fall of an American Icon, is a veteran financial journalist and former Wall Street mergers-and-acquisitions banker known for scrutinizing corporate power dynamics.
A graduate of Duke University and Columbia’s journalism and business schools, Cohan spent 17 years at firms like Lazard Frères, Merrill Lynch, and JPMorgan Chase before transitioning to investigative reporting. His expertise in corporate governance and institutional crises is reflected in acclaimed works like The Last Tycoons (winner of the 2007 Financial Times Business Book of the Year Award) and House of Cards, which dissects the 2008 financial collapse.
A contributing editor at Vanity Fair and Bloomberg Businessweek, Cohan frequently analyzes economic trends for the New York Times DealBook, CNN, and MSNBC. His books, celebrated for blending rigorous research with narrative depth, have established him as a leading voice in financial journalism. The Last Tycoons remains a staple in business literature, praised for its insider perspective on Wall Street’s elite.
Power Failure investigates the dramatic rise and fall of General Electric (GE), once a symbol of American corporate dominance. The book analyzes leadership decisions under CEOs Jack Welch and Jeff Immelt, flawed financial strategies, and boardroom failures that led to GE’s collapse. Cohan blends corporate history with investigative journalism to expose systemic hubris and mismanagement.
This book is ideal for business students, corporate leaders, and readers interested in understanding how unchecked ambition and poor governance can dismantle even iconic companies. It offers critical insights for those studying organizational culture, financial risk management, or 20th-century corporate history.
Yes. Cohan’s 750-page narrative is praised for its gripping storytelling despite complex financial details. It provides a sobering case study on leadership failures and remains relevant for its lessons on accountability in modern corporations.
Cohan portrays Welch as a visionary who prioritized short-term profits and aggressive dealmaking over sustainable growth. While Welch transformed GE into a global powerhouse, his reliance on opaque financial engineering planted seeds for later crises, including unsustainable debt and unrealistic earnings targets.
Immelt inherited Welch’s financial imbalances and compounded them through misguided acquisitions (like Alstom) and failure to address GE Capital’s risks. Cohan details how Immelt’s optimism clashed with operational realities, leaving GE overexposed before the 2008 crash.
The book reveals GE’s use of “earnings management” tactics to meet Wall Street expectations, including opaque reserves and creative revenue recognition. These practices masked underlying vulnerabilities in GE Capital and industrial divisions.
Cohan strongly criticizes the board for enabling reckless leadership and lacking financial oversight. Directors repeatedly approved risky mergers, excessive CEO pay packages, and ignored warning signs, prioritizing loyalty to executives over shareholder interests.
While both dissect corporate collapses, Cohan’s work focuses on systemic governance failures rather than outright fraud. Power Failure emphasizes how even respected institutions can crumble through incremental bad decisions, contrasting with Enron’s deliberate deception.
Some reviewers note the complex cast of characters may overwhelm casual readers. Cohan’s harsh stance on current CEO Larry Culp has also sparked debate, with critics arguing he underestimates restructuring challenges.
The book serves as a warning for companies navigating AI disruption and ESG pressures. Its lessons on balancing innovation with financial discipline, transparent governance, and ethical leadership remain urgent in 2025’s volatile markets.
Leveraging his Wall Street background, Cohan decodes financial maneuvers while maintaining narrative drive. This approach mirrors his acclaimed works like House of Cards and Money and Power, blending deep research with accessible analysis.
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electricity "old" and beneath his continued attention.
committees "move at the speed of the least informed member"
"When I took over in 1951, I told lots of people immediately that this company was not going to be a sinecure for mediocrity."
Jack "went apeshit" and quit to take a job elsewhere.
GE's decline "a classic example of the difficulty of evaluating what looks easy."
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General Electric once stood as the crown jewel of American capitalism-the world's most valuable company, worth nearly $600 billion when Jack Welch handed leadership to Jeff Immelt in 2001. Within two decades, this corporate colossus would collapse, losing over 80% of its value and erasing hundreds of billions in shareholder wealth. How could such a mighty enterprise-the company that literally brought electricity to America and pioneered everything from lightbulbs to jet engines-fall so spectacularly? This story of meteoric rise and devastating decline offers a cautionary tale about leadership that transcends business circles. As Warren Buffett observed, GE's downfall represents "a classic example of the difficulty of evaluating what looks easy." Behind the gleaming corporate headquarters and impressive quarterly reports lurked fundamental flaws that would eventually bring this American icon to its knees.