
Discover why "Nice Girls Just Don't Get It" became the essential playbook for professional women everywhere. Endorsed by executive coach Marshall Goldsmith, Frankel's bestseller reveals the 101 self-sabotaging mistakes that keep women from claiming their power - secrets even Sheryl Sandberg might approve.
Lois P. Frankel, PhD, is the bestselling author of Nice Girls Just Don’t Get It and an internationally recognized workplace behavior expert. She serves as president of Corporate Coaching International and is a pioneer in female leadership development.
Frankel’s career-focused books, including Nice Girls Don’t Get the Corner Office (a New York Times and Wall Street Journal bestseller) and Nice Girls Don’t Get Rich, blend psychological insights with actionable strategies. These resources help women overcome self-sabotaging behaviors in professional and financial contexts.
A frequent commentator on NBC’s Today Show, CNN, and PBS, Frankel has advised Fortune 500 companies like Microsoft and GE. She has also delivered keynotes at major events such as the California Governor’s Conference on Women and Families.
Her works, translated into over 25 languages, combine decades of executive coaching experience with research-backed frameworks for career advancement. Nice Girls Don’t Get the Corner Office remains a cultural touchstone, even featured as a Jeopardy! question about workplace dynamics.
Nice Girls Just Don’t Get It by Lois P. Frankel and Carol Frohlinger offers 99 strategies to help women overcome societal conditioning that prioritizes politeness over self-advocacy. It addresses “nice girl syndrome”—behaviors like avoiding conflict or over-apologizing—and teaches readers to set boundaries, negotiate effectively, and transition from people-pleasing to becoming “winning women” in careers, relationships, and life.
This book is ideal for women who feel overlooked, struggle to voice their needs, or face challenges asserting themselves professionally or personally. It’s particularly relevant for those navigating male-dominated workplaces, managing interpersonal dynamics, or seeking to balance kindness with self-advocacy.
Yes, for its actionable advice on reframing societal expectations. Readers praise its concise, practical tactics—like rejecting unnecessary apologies or handling criticism—though some critique its focus on individual behavior over systemic issues.
While Corner Office targets workplace-specific barriers, Nice Girls Just Don’t Get It expands to personal life, offering broader strategies for asserting needs in relationships, family, and daily interactions. Both emphasize unlearning “girlhood” socialization.
Key strategies include:
The term advises women to develop emotional resilience against negativity or jealousy. Like transparent armor, it allows visibility but blocks harmful remarks from affecting self-esteem or progress.
It critiques women’s reluctance to negotiate (citing Women Don’t Ask) and provides scripts for advocating raises, projects, or recognition. Tips include framing requests as mutually beneficial and anticipating resistance.
Some argue it overemphasizes personal responsibility, downplaying systemic sexism. Critics note dated views on appearance and a potential “victim-blaming” tone when addressing ingrained socialization.
“Nice girls” prioritize others’ needs, avoid conflict, and internalize gender stereotypes. “Winning women” assert boundaries, negotiate assertively, and invest energy only in reciprocal relationships.
These emphasize confidence, gratitude, and strategic generosity.
Both books address women’s negotiation hesitancy. Nice Girls expands beyond the workplace, offering tactics to overcome societal expectations in all life areas, while Women Don’t Ask focuses on salary and promotion data.
Yes. It teaches setting boundaries with friends/family, rejecting guilt-driven obligations, and communicating needs clearly—such as declining free babysitting or addressing disrespectful behavior.
Feel the book through the author's voice
Capture key ideas in a flash for fast learning
Nice girls are those more concerned with pleasing others than addressing their own needs.
Being kind and being assertive are not mutually exclusive.
Saying 'no' to some things allows you to say 'yes' to what really matters to you.
True confidence comes from knowing your worth and being willing to stand up for it.
You have the right to create the life you want.
Break down key ideas from Nice Girls Just Don't Get It into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Nice Girls Just Don't Get It into rapid-fire memory cues that highlight key principles of candor, teamwork, and creative resilience.

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Have you ever felt invisible? Taken advantage of? Reluctant or unable to articulate what you really want? If so, welcome to the nice girls club. I'm Lois Frankel, and along with my co-author Carol Frohlinger, we're here to help you transform from a nice girl into a winning woman. Nice girls are those more concerned with pleasing others than addressing their own needs. They haven't yet learned how to overcome the childhood messages and cultural stereotypes that keep them from getting their voices heard, their needs met, and the lives they want. But that's about to change. In this book, we'll explore seven key strategies and 99 supporting tactics that every winning woman should know. By the time you finish, you'll have the tools to win respect, achieve success, and create the life you truly desire - all without sacrificing your inherent kindness and compassion.