Moving to Outcomes: How to Future-Proof Your Business, Grow Your Team, and Unlock Predictable Growth by Robert Glazer & Matthew Wool Summary
Overview of Moving to Outcomes
In "Moving to Outcomes," marketing guru Robert Glazer reveals why partnership marketing is outperforming traditional digital advertising dominated by the Triopoly. With over 200,000 business leaders following his insights weekly, Glazer's revolutionary approach promises better ROI by paying for results, not just impressions.
- Shift from output-focused campaigns to outcome-driven partnership marketing strategies
- Treat marketing investments like a diversified financial portfolio for long-term growth
- Replace traditional affiliate models with automated scalable partnership ecosystems
- Leverage technology to track real-time ROI and optimize partner performance continuously
- Align partnership goals with company-wide North Star metrics for cohesive growth
- Prioritize transparency and shared success metrics over vanity campaign statistics
- Build hybrid partner networks combining influencers, affiliates, and strategic brand collaborators
- Implement flexible payment structures tied to measurable business impact, not clicks
- Future-proof marketing strategy by diversifying beyond dominant digital advertising platforms
- Robert Glazer advocates treating marketing like a diversified investment portfolio
- Transition from activity-based tracking to value-creation metrics in partner relationships
- Combine legacy channels with emerging partnership models for maximum market coverage
About the Author of Moving to Outcomes
Robert Glazer and Matthew Wool are the bestselling authors of Moving to Outcomes: Why Partnerships Are the Future of Marketing, a groundbreaking exploration of performance-driven partnership strategies in modern business.
Glazer, founder of global performance marketing agency Acceleration Partners and author of Performance Partnerships and Elevate, combines decades of expertise in affiliate marketing and leadership development. Wool, CEO of Acceleration Partners, brings operational mastery from scaling the company into a 300-employee industry leader, leveraging his MBA from Boston University and experience in tech-driven growth. Their collaborative work distills insights from Fortune 500 collaborations and emerging partnership economy trends into actionable frameworks for sustainable ROI.
Glazer’s influential Friday Forward newsletter reaches millions weekly, while his Elevate Podcast features conversations with top business minds. The authors’ previous works, including How to Thrive in the Virtual Workplace and Elevate Your Team, establish their authority on workplace evolution and capacity-building. Moving to Outcomes has been endorsed by executives from Rakuten, Awin, and impact.com, cementing its status as essential reading for marketers navigating the $15B partnership marketing landscape.
FAQs About Moving to Outcomes
What is Moving to Outcomes by Robert Glazer and Matthew Wool about?
Moving to Outcomes argues that partnership marketing is the future of digital advertising, urging marketers to diversify strategies like investment portfolios. The book emphasizes outcome-focused approaches over traditional process-driven methods, advocating for leveraging emerging technologies and scalable partnerships to stay ahead in a rapidly evolving market.
Who should read Moving to Outcomes?
Marketing professionals, business leaders, and entrepreneurs seeking to optimize ROI through innovative strategies will benefit most. It’s particularly relevant for those interested in affiliate marketing, performance partnerships, or adapting to shifts in digital advertising.
Is Moving to Outcomes worth reading?
Yes, the book provides actionable insights into modern partnership marketing, blending real-world examples with frameworks for scalable growth. It’s praised for its fresh perspective on diversifying marketing investments and adapting to technological advancements.
What are the key concepts in Moving to Outcomes?
Key ideas include:
- Portfolio diversification: Treat marketing channels like financial investments to mitigate risk.
- Outcome vs. process: Prioritize measurable results over rigid tactics.
- Technology integration: Use automation to scale partnerships efficiently.
How does Moving to Outcomes compare to traditional marketing books?
Unlike traditional guides focused on paid ads or social media, this book positions partnership marketing as a primary growth driver. It contrasts with legacy strategies by emphasizing agility and data-driven outcomes over brand-centric campaigns.
What is the “investment portfolio” metaphor in Moving to Outcomes?
The authors compare marketing channels to financial assets, advising diversification into emerging partnerships (high-growth “stocks”) rather than over-investing in saturated platforms (mature “bonds”). This strategy aims to balance stability with innovation.
How can Moving to Outcomes help improve customer retention?
The book suggests using partnership networks—like loyalty programs or affiliate partnerships—to create recurring engagement. This shifts focus from one-time acquisitions to long-term customer value.
What criticisms exist about Moving to Outcomes?
Some marketers note the book undervalues brand-building aspects of traditional advertising. However, it counters by highlighting ROI-focused metrics as critical in performance-driven environments.
Why is Moving to Outcomes relevant in 2025?
With digital privacy regulations reducing tracking capabilities, the book’s partnership-centric model offers a sustainable alternative to cookie-based ads. Its emphasis on first-party data aligns with current trends.
How does Moving to Outcomes relate to Robert Glazer’s earlier work?
It expands on concepts from Glazer’s Performance Partnerships (2017), updating them for today’s automated marketing landscape. The focus on scalable outcomes also echoes themes in his Elevate series about maximizing potential.
What real-life applications does Moving to Outcomes provide?
The book includes strategies for:
- Building affiliate networks with transparent performance tracking.
- Negotiating outcome-based compensation models.
- Using AI tools to identify high-potential partnership opportunities.
How does Moving to Outcomes address remote work trends?
While not a central theme, it acknowledges distributed teams’ role in managing global partnerships, aligning with Glazer’s expertise in virtual workplace dynamics from How to Thrive in the Virtual Workplace.
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Key Themes in Moving to Outcomes
Quotes from Moving to Outcomes
Auctions drive irrational behavior.
The solution isn't chasing the next hot platform.
Partnership marketing offers predictable ROI.
Marketing budgets now focus on acquiring customers.
The fundamental problem is that marketers get caught up in bidding wars.
Characters in Moving to Outcomes
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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