Moving to Outcomes Summary, PDF, EPUB, Audio

Q: What is *Moving to Outcomes* by Robert Glazer and Matthew Wool about?

*Moving to Outcomes* argues that partnership marketing is the future of digital advertising, urging marketers to diversify strategies like investment portfolios. The book emphasizes outcome-focused approaches over traditional process-driven methods, advocating for leveraging emerging technologies and scalable partnerships to stay ahead in a rapidly evolving market.

Q: What are the key concepts in *Moving to Outcomes*?

Key ideas include: - **Portfolio diversification**: Treat marketing channels like financial investments to mitigate risk. - **Outcome vs. process**: Prioritize measurable results over rigid tactics. - **Technology integration**: Use automation to scale partnerships efficiently.

Moving to Outcomes

Robert Glazer & Matthew Wool

3.73 (33 Reviews)

Business

Entrepreneurship

Leadership

Overview

Key Takeaways

Author

FAQs

In "Moving to Outcomes," marketing guru Robert Glazer reveals why partnership marketing is outperforming traditional digital advertising dominated by the Triopoly. With over 200,000 business leaders following his insights weekly, Glazer's revolutionary approach promises better ROI by paying for results, not just impressions.

What is Moving to Outcomes by Robert Glazer and Matthew Wool about?

Moving to Outcomes argues that partnership marketing is the future of digital advertising, urging marketers to diversify strategies like investment portfolios. The book emphasizes outcome-focused approaches over traditional process-driven methods, advocating for leveraging emerging technologies and scalable partnerships to stay ahead in a rapidly evolving market.

Who should read Moving to Outcomes?

Marketing professionals, business leaders, and entrepreneurs seeking to optimize ROI through innovative strategies will benefit most. It’s particularly relevant for those interested in affiliate marketing, performance partnerships, or adapting to shifts in digital advertising.

Is Moving to Outcomes worth reading?

Yes, the book provides actionable insights into modern partnership marketing, blending real-world examples with frameworks for scalable growth. It’s praised for its fresh perspective on diversifying marketing investments and adapting to technological advancements.

What are the key concepts in Moving to Outcomes?

Key ideas include:

Portfolio diversification: Treat marketing channels like financial investments to mitigate risk.
Outcome vs. process: Prioritize measurable results over rigid tactics.
Technology integration: Use automation to scale partnerships efficiently.

How does Moving to Outcomes compare to traditional marketing books?

Unlike traditional guides focused on paid ads or social media, this book positions partnership marketing as a primary growth driver. It contrasts with legacy strategies by emphasizing agility and data-driven outcomes over brand-centric campaigns.

What is the “investment portfolio” metaphor in Moving to Outcomes?

The authors compare marketing channels to financial assets, advising diversification into emerging partnerships (high-growth “stocks”) rather than over-investing in saturated platforms (mature “bonds”). This strategy aims to balance stability with innovation.

How can Moving to Outcomes help improve customer retention?

The book suggests using partnership networks—like loyalty programs or affiliate partnerships—to create recurring engagement. This shifts focus from one-time acquisitions to long-term customer value.

What criticisms exist about Moving to Outcomes?

Some marketers note the book undervalues brand-building aspects of traditional advertising. However, it counters by highlighting ROI-focused metrics as critical in performance-driven environments.

Why is Moving to Outcomes relevant in 2025?

With digital privacy regulations reducing tracking capabilities, the book’s partnership-centric model offers a sustainable alternative to cookie-based ads. Its emphasis on first-party data aligns with current trends.

How does Moving to Outcomes relate to Robert Glazer’s earlier work?

It expands on concepts from Glazer’s Performance Partnerships (2017), updating them for today’s automated marketing landscape. The focus on scalable outcomes also echoes themes in his Elevate series about maximizing potential.

What real-life applications does Moving to Outcomes provide?

The book includes strategies for:

Building affiliate networks with transparent performance tracking.
Negotiating outcome-based compensation models.
Using AI tools to identify high-potential partnership opportunities.

How does Moving to Outcomes address remote work trends?

While not a central theme, it acknowledges distributed teams’ role in managing global partnerships, aligning with Glazer’s expertise in virtual workplace dynamics from How to Thrive in the Virtual Workplace.

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Key takeaways

The Revolution of Paying Only for Results

00:00

Imagine transforming your marketing strategy to pay only when you get actual customers-not just eyeballs on your ads. This isn't some futuristic concept; it's already reshaping how the smartest brands grow. Take Mike Salguero's ButcherBox, which skyrocketed from $20,000 to over $2 million in monthly revenue within just two years without outside capital. His secret weapon? Partnership marketing-paying partners only after they deliver actual sales or leads. While most companies remain trapped in increasingly expensive bidding wars on Google and Facebook, forward-thinking brands have discovered a more sustainable path. As marketing costs continue to skyrocket and privacy regulations tighten, partnership marketing offers an escape from the digital marketing hamster wheel that has left so many brands exhausted and overextended. What makes this approach so powerful is its perfect alignment of incentives. Unlike traditional digital marketing where you analyze effectiveness after spending, partnership marketing ensures you pay only after securing desired results. This creates three game-changing advantages: guaranteed profitability (since you set pricing upfront to ensure margin goals), scalability through technology platforms that can manage thousands of partnerships simultaneously, and sustainability because you're not constantly forced to outbid competitors just to maintain visibility.

The Broken Digital Marketing Cycle

From Awareness to Acquisition: Marketing's Evolution

The Auction Trap That's Draining Your Marketing Budget

Privacy Changes and the Amazon Challenge

Building Your Partnership Marketing Ecosystem

Creating Your Outcome-Based Marketing Future

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Moving to Outcomes isn't just a book — it's a masterclass in Business. To help you absorb its lessons in the way that works best for you, we offer five unique learning modes. Whether you're a deep thinker, a fast learner, or a story lover, there's a mode designed to fit your style.

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

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Moving to Outcomes by Robert Glazer & Matthew Wool Summary

Overview of Moving to Outcomes

Key Takeaways from Moving to Outcomes

Overview of its author - Robert Glazer & Matthew Wool

Common FAQs of Moving to Outcomes

Similar books to Moving to Outcomes

More like this

Key takeaways

The Revolution of Paying Only for Results

The Broken Digital Marketing Cycle

From Awareness to Acquisition: Marketing's Evolution

The Auction Trap That's Draining Your Marketing Budget

Privacy Changes and the Amazon Challenge

Building Your Partnership Marketing Ecosystem

Creating Your Outcome-Based Marketing Future

Quick Summary Mode - Read or listen to Moving to Outcomes Summary in 9 Minutes

Flash Card Mode - Top 5 Insights from Moving to Outcomes in a Nutshell

Fun Mode - Moving to Outcomes Lessons Told Through 25-Min Stories

Personalize Mode - Read or listen to Moving to Outcomes Summary in 0 Minutes

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Key takeaways

The Revolution of Paying Only for Results

The Broken Digital Marketing Cycle

From Awareness to Acquisition: Marketing's Evolution

The Auction Trap That's Draining Your Marketing Budget

Privacy Changes and the Amazon Challenge

Building Your Partnership Marketing Ecosystem

Creating Your Outcome-Based Marketing Future

More like this