
In a media-saturated world where fake news thrives, Potter's definitive guide - now in its tenth edition - equips readers with critical evaluation skills that educators consistently recommend. Discover why this academic staple remains essential for navigating our increasingly complex information landscape.
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From Columbia University alumni built in San Francisco
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From Columbia University alumni built in San Francisco

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You reach for your phone without thinking. Minutes later, you're three Instagram stories deep, watching someone's vacation highlights while your own coffee goes cold. Sound familiar? We're living through history's most dramatic information explosion-10,000 media messages bombard us daily, up from just 500 in the 1970s. YouTube alone receives 500 new hours of video every minute. If you started watching today's uploads on twenty screens simultaneously, you'd still need a full year to finish. This isn't just information overload-it's a fundamental rewiring of human attention. The question isn't whether media shapes us, but who controls that shaping: you, or the algorithms designed to keep you scrolling?