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From Columbia University alumni built in San Francisco

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A Stanford student once asked a question that changed everything: "Is my brain now different?" The answer-backed by a decade of neuroscience research-was a resounding yes. Your brain physically changes when you practice creativity, forming new neural pathways that make innovative thinking as natural as breathing. Yet here's the paradox: the same brain that can rewire itself for genius is also hardwired to resist change. Our Paleolithic programming favors comfort and certainty over risk and innovation. Think about the last time you tried solving a problem-your mind probably defaulted to familiar solutions, even when they weren't working. This isn't laziness; it's biology. But what if you could outsmart your own brain?