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Zoe Chance is the bestselling author of Influence Is Your Superpower and a leading behavioral scientist at the Yale School of Management, where her course “Mastering Influence and Persuasion” is the most popular elective.
A Harvard-trained researcher and former Mattel executive who managed Barbie’s $200 million brand segment, Chance merges corporate expertise with rigorous academic insights into human behavior. Her work, featured in The New York Times, The Economist, and her viral TEDx Talk “How to Make a Behavior Addictive” (600,000+ views), focuses on ethical influence as a force for personal and societal change.
Chance’s frameworks underpin global initiatives like Google’s food policy and climate philanthropy efforts. Known for translating complex psychology into actionable strategies, she empowers readers to drive change in business, relationships, and social impact. Influence Is Your Superpower, published in 28 languages, solidifies her reputation as a trusted voice in behavior science and leadership development.
Influence Is Your Superpower by Zoe Chance explores how to ethically harness innate persuasion skills to create meaningful change in personal and professional life. The book combines behavioral science research with practical strategies, emphasizing collaboration over manipulation. Key themes include reframing influence as a natural ability, using the "Magic Question" for problem-solving, and cultivating charisma through genuine engagement.
This book is ideal for professionals, leaders, entrepreneurs, and anyone seeking to improve negotiation, communication, or leadership skills. It’s particularly valuable for business students, managers, and individuals aiming to build confidence in asking for what they want.
Yes. The book offers actionable insights rooted in behavioral science, making it a valuable resource for ethical persuasion. Readers praise its relatable examples, from workplace scenarios to personal relationships, and its ability to transform how people approach influence.
The "Magic Question" — “What would it take for us to…?” — encourages collaborative problem-solving by shifting conversations from confrontation to creativity. For example, asking “What would it take for me to go part-time?” invites proactive solutions rather than defensiveness.
Chance defines charisma as the ability to attract attention by focusing on others, not self-promotion. Techniques include active listening, asking thoughtful questions, and prioritizing the other person’s perspective. This approachable style makes charisma a learnable skill.
It advocates for a collaborative mindset over transactional tactics. Instead of bargaining, readers learn to frame requests as opportunities for joint creativity (e.g., using the "Magic Question") and to overcome fear of rejection by normalizing “no” as non-fatal.
No. The book emphasizes ethical influence, focusing on win-win outcomes. Chance critiques manipulative tactics and instead teaches readers to align their goals with others’ needs through transparency and mutual respect.
Some readers note the concepts may feel intuitive to those familiar with persuasion literature. Others suggest deeper exploration of systemic barriers to influence, though the book prioritizes actionable individual strategies.
In an era of remote work and digital communication, the book’s tools for building trust and fostering collaboration remain critical. Its emphasis on ethical persuasion aligns with growing demand for authentic leadership.
While Atomic Habits focuses on individual behavior change, Influence Is Your Superpower targets interpersonal dynamics. Both provide science-backed strategies, but Chance’s work emphasizes social leverage over personal routines.
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Collaboration beats combat.
True influence isn't rocket science-but it is science, and also, at its heart, a love story.
Ease is the single best predictor of behavior.
Helping actually triggers dopamine and creates happiness.
'No' is a complete sentence.
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Remember when you were a child, fearlessly asking for what you wanted? That natural ability to influence others is your birthright. We all enter this world as master influencers-our cries and smiles were our first persuasive tools, essential for survival. Yet somewhere along the way, many of us buried this innate superpower under layers of societal conditioning to be polite, wait our turn, and not take up space. True influence isn't about manipulation or coercion-it's about becoming someone others genuinely want to say yes to. Interpersonal influence is humanity's evolutionary advantage, the foundation of how we've survived and thrived as a species. Our brains operate through two systems: "the Gator" (quick, unconscious, instinctual) and "the Judge" (conscious, rational, deliberate). While we'd like to believe our rational mind controls most decisions, research suggests the Gator drives up to 95% of our choices-regardless of intelligence or profession. Consider the striking study of Israeli parole judges who granted parole 65% of the time after breaks but nearly 0% by session's end. As they tired, they defaulted to the easier option-denying parole-showing how even trained legal minds revert to Gator-driven decisions when fatigued. When influencing behavior, remember that ease is the single best predictor of behavior-better than motivation, intentions, price, quality, or satisfaction. People invariably take the path of least resistance.