
Unlock your brain's hidden efficiency with "Hyperefficient" - the science-backed guide Financial Times calls a must-read. Rugby champion Jonny Wilkinson claims it's "inspiring" while challenging industrial-era work patterns. What if your most productive day requires less effort, not more?
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

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Ever notice how some mornings you wake up ready to conquer the world, while other days your brain feels like it's wading through molasses? That's not laziness-it's your neural operating system doing exactly what it was designed to do. Think of your mind as having three distinct gears, each optimized for different types of work. Gear 1 is your daydreaming state, where attention drifts like clouds. Gear 2 brings laser focus, perfect for learning and problem-solving. Gear 3 kicks in during emergencies-fast but crude, like a camera capturing motion blur instead of crisp details. Here's what most productivity advice gets wrong: it treats your brain like a machine that should run at constant speed. But neuroscience reveals something radically different. Your mental efficiency depends on matching the right gear to the right task, then rhythmically shifting between them. Marathon champion Eliud Kipchoge doesn't run his entire race at sprint speed-he maintains an optimal pace of 2:50 per kilometer. Your mind works the same way. Not everyone's gears shift identically either. Some people have "springy" gears that leap into high alert at the slightest provocation-a text notification feels like a fire alarm. Others have "stiff" gears requiring significant pressure to budge. Wall Street trader PNC exemplifies the stiff end: so unfazed by million-dollar decisions that he occasionally naps after lunch. He actively seeks high-stakes environments not for danger but for the pleasure of exerting control. This explains why some people thrive under deadline pressure while others crumble.