
In "Grit to Great," advertising legends Thaler and Koval reveal why perseverance trumps talent. Endorsed by James Patterson, who declares: "You don't need brilliance to succeed - you need this book." Discover why grit, not genius, creates extraordinary success stories.
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Ever wonder why some people achieve the impossible while others with seemingly more talent fall short? Steve Jobs had a mediocre GPA. Michael Jordan was cut from his high school basketball team. Colin Powell was an average student with little self-confidence. What transformed these ordinary beginnings into extraordinary success stories wasn't natural talent-it was grit. Those iconic Aflac Duck commercials that seemed so effortless? They required a full year of production with thirty team members working through endless rejections and setbacks. Success isn't about having special gifts-it's about stamina and resilience. Without consistent application and hard work, talent remains merely potential-"a masterpiece unpainted." When psychologist Angela Duckworth developed a simple twelve-point scale to measure grit, she discovered something surprising: sometimes there was a negative correlation between high IQ and grit. Those with higher intelligence often gave up more quickly when faced with difficult tasks, while those with comparatively lower IQs had developed grittier problem-solving approaches through necessity. Even Google stopped asking for transcripts and GPAs, finding they "don't predict anything." Instead, what matters is "results intelligence"-the ability to deliver under pressure and bounce back from difficulties.