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    Give & Get Employer Branding by Bryan Adams and Charlotte Marshall Summary

    Give & Get Employer Branding
    Bryan Adams and Charlotte Marshall
    4.05 (107 Reviews)
    BusinessCorp CultureCareer
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    Overview of Give & Get Employer Branding

    Revolutionize your path to success with "Give and Take," Adam Grant's bestselling guide that flips conventional wisdom. Endorsed by Sheryl Sandberg and praised by Wall Street Journal, it reveals why givers - not takers - ultimately dominate. What's your workplace style costing you?

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    Best quote from Give & Get Employer Branding

    “

    The most effective employer brands don't attract candidates; they repel them.

    ”
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    Key Takeaways

    1

    The Traditional Approach Is Broken

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    In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented, diverse candidates—and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. For years, companies have approached employer branding like a sales pitch, trying to seduce candidates with flashy perks and promises of an amazing work environment. But this approach is fundamentally flawed. It leads to a flood of unqualified applicants, wasted time and resources, and ultimately, poor hires who quickly become disillusioned when reality doesn't match the hype. We need a radical shift in how we think about employer branding. Instead of trying to appeal to everyone, we should focus on repelling the many and compelling the few. This may sound counterintuitive, but it's the key to building a workforce of passionate, aligned employees who will drive your organization forward.

    2

    Introducing the Give & Get Framework

    3

    Crafting Your Give & Get EVP

    4

    Bringing Your EVP to Life Through Storytelling

    5

    Activating Your Employer Brand

    6

    Measuring Success and Iterating