
"FightBack NOW" is your crisis survival blueprint, published during COVID-19's peak to help businesses leverage existing assets amid uncertainty. Written by FoundersLane CEO Felix Staeritz, it's become essential reading for leaders asking: How can we not just survive global disruption, but actually thrive through it?
Felix Staeritz and Sven Jungmann, authors of FightBack Now: Leveraging Your Assets to Shape the New Normal, are recognized authorities in corporate innovation and crisis management.
Staeritz is a bestselling author and digital transformation leader. He co-founded FoundersLane—Europe’s largest corporate venture builder focused on climate and health solutions. His 20+ years of entrepreneurial experience include guiding companies to IPO and advising the World Economic Forum’s Digital Leaders community.
Jungmann, a physician-turned-serial entrepreneur, combines medical insights with startup expertise gained from founding multiple ventures and studying healthcare innovation at Cambridge.
Their book blends strategic frameworks with real-world examples of leveraging platforms and ventures during disruptions like COVID-19, reflecting their shared mission to drive scalable solutions for global challenges. Staeritz’s earlier works include contributions to the FightBack movement empowering European corporations, while Jungmann explores digital economy strategies in his German-language title Das Entscheidende Jahrzent.
FightBack Now has gained traction among executives for its actionable approach to combining existing assets with emerging technologies and has expanded its reach through editions tailored for international business audiences, originally published in German.
Fightback Now outlines strategies for thriving in the digital economy by merging corporate resources with entrepreneurial agility. Staeritz emphasizes building scalable ventures through platforms, collaboration, and innovation to tackle societal challenges like climate change and healthcare. The book draws on his 20+ years of experience founding ventures like FoundersLane, which has generated over €1.5B in value.
Business leaders, corporate innovators, and entrepreneurs seeking actionable frameworks for digital transformation will benefit most. It’s particularly relevant for executives aiming to bridge the gap between traditional business models and disruptive technologies. Staeritz’s insights also appeal to policymakers and investors focused on sustainable, large-scale impact.
Yes—it provides practical tools for leveraging corporate venture building (CVB) to address global challenges. Staeritz combines real-world examples (e.g., partnerships with Vattenfall and Allianz) with scalable frameworks, making it a valuable resource for driving innovation in established organizations. Its focus on urgency and execution sets it apart from theoretical business guides.
CVB is Staeritz’s model for combining corporate resources with startup speed to launch high-impact ventures. It involves co-creating solutions with entrepreneurs, scaling innovations rapidly, and aligning them with broader business goals. FoundersLane’s success in climate and health sectors exemplifies this approach, having built 50+ ventures since 2016.
The book advocates for a dual strategy: leveraging existing corporate infrastructure while fostering entrepreneurial risk-taking. Staeritz stresses the importance of platforms to connect stakeholders and accelerate idea-to-market cycles. He critiques traditional innovation hubs for being too slow and isolated from real-world challenges.
Entrepreneurs are depicted as catalysts for systemic change. Staeritz argues they must collaborate with corporations to scale solutions, citing examples like KochAbo/Marley Spoon’s IPO. The book positions entrepreneurship as a counterforce to bureaucratic inertia, particularly in addressing climate and health crises.
Some may find its focus on large corporations limits applicability for smaller businesses. Staeritz also prioritizes speed over incremental change, which could clash with risk-averse cultures. However, the book addresses these concerns by emphasizing adaptable frameworks and phased implementation.
Its emphasis on AI-driven innovation and sustainability aligns with 2025’s tech landscape. Staeritz’s CVB model offers a blueprint for companies navigating rapid automation and decarbonization mandates, making the book a timely guide for post-pandemic recovery strategies.
The book underscores the need for urgency, citing global challenges like resource scarcity.
While Staeritz’s prior books explore entrepreneurship and digital leadership, Fightback Now is more prescriptive, offering step-by-step frameworks for CVB. It builds on concepts from his World Economic Forum insights, emphasizing actionable strategies over theoretical concepts.
Staeritz highlights FoundersLane’s partnerships with Allianz (insurance innovation), Vattenfall (renewable energy), and Riyad Bank (fintech). These cases demonstrate how CVB can drive €100M+ ventures within 12–24 months, validating the book’s methodologies.
The phrase “fightback” reflects Staeritz’s call to action against complacency in the face of digital disruption. It symbolizes reclaiming competitive advantage through innovation, particularly in industries lagging in sustainability and tech adoption.
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The pace of change in our world today is unprecedented. As authors, we've observed how technological advancements like automation, high-speed internet, and cloud computing have transformed entire industries, allowing humans to be healthier and more productive. However, these rapid changes also bring significant challenges that span across borders and industries. The COVID-19 pandemic starkly illustrated how deeply interconnected our global systems are. When the virus spread worldwide, we saw stock markets plummet and economies face years of disruption. This crisis made it clear that the biggest challenges we face today - from pandemics to climate change - require collaborative, interconnected thinking to solve. As business leaders and innovators, we must recognize that the old ways of operating are no longer sufficient. We need new approaches that can keep pace with the rate of change and address complex, multifaceted problems. This is why we wrote this book - to provide a roadmap for individuals and organizations to not just survive, but thrive in this age of disruption.