
Transform your dreaded feedback moments into powerful growth catalysts. "Feedback (and Other Dirty Words)" revolutionizes workplace culture by redefining how we give and receive input. Business leaders praise its practical strategies for making feedback focused, fair, and frequent - the three Fs that turn criticism into opportunity.
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Ever notice how your stomach clenches when someone says, "Can we talk about your performance?" That physical reaction-racing heart, sweaty palms, tunnel vision-isn't just in your head. It's your ancient brain treating feedback like a charging predator. Yet here's the puzzle: while 62% of employees say they want more feedback, most of us avoid giving or asking for it. This contradiction reveals something profound about how we've broken feedback. What should be a gift-information to help us grow-has become a weapon we wield clumsily or dodge entirely. Organizations like Microsoft and Nike have recognized this crisis, and the solution isn't better feedback forms or annual review tweaks. It requires reimagining feedback entirely: transforming it from a fear-inducing ordeal into something that actually helps people thrive. When someone says "I have feedback for you," your amygdala-the primitive alarm system-floods your body with stress hormones. Blood rushes to your limbs preparing you to run. Your vision narrows. Your thinking brain goes offline. This made sense when facing actual predators, but today's threats are psychological, not physical. What truly terrifies us isn't the feedback itself but the fear of rejection, isolation, and losing our place in the group.