
Charismatic leadership isn't innate - it's learnable, argues Kevin Murray in his groundbreaking guide backed by interviews with 100+ CEOs. "Can anyone become charismatic?" asks Paul Drechsler, CBI President. The answer transforms how Fortune 500 executives motivate high-performance teams worldwide.
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We often think of charisma as an innate quality - something you're either born with or you're not. But that's not the case. As I've discovered through years of research and working with leaders across industries, charisma is a set of learnable skills that anyone can develop. In this book, I'll show you how to cultivate your own charismatic presence to become a more inspiring and effective leader. Charisma isn't about being the loudest voice in the room or having a magnetic personality. At its core, charismatic leadership is about connecting with others on an emotional level and motivating them to achieve more than they thought possible. It's a powerful tool that can transform organizations and drive incredible results.