What is *Be Obsessed or Be Average* about?

*Be Obsessed or Be Average* by Grant Cardone advocates embracing obsession as a driving force to achieve extraordinary success. It challenges readers to reject mediocrity, set audacious goals, and relentlessly pursue their ambitions. Drawing from Cardone’s journey from bankruptcy to multimillionaire status, the book provides strategies like ignoring critics, prioritizing financial growth, and maintaining relentless focus. It serves as a wake-up call to prioritize passion over societal norms of balance.

Who should read *Be Obsessed or Be Average*?

Entrepreneurs, sales professionals, and anyone feeling stagnant in their career or personal growth will benefit from this book. It’s ideal for individuals seeking motivation to overcome self-doubt, redefine success on their terms, and adopt a high-intensity work ethic. Cardone’s advice resonates particularly with those in competitive fields like real estate, startups, or commission-based roles.

Is *Be Obsessed or Be Average* worth reading?

Yes, for its actionable advice on goal-setting and overcoming complacency. The book’s motivational tone and real-world examples—like Cardone’s rise from addiction to multimillionaire—make it valuable for ambitious readers. However, critics note its intense focus on materialism and relentless work ethic may not align with everyone’s values.

What are the main concepts in *Be Obsessed or Be Average*?

Key ideas include: - **Obsession as a tool**: Channeling addictive energy into productive goals. - **Setting “crazy goals”**: Daily targets that push beyond comfort zones. - **Financial prioritization**: Spending on assets that generate wealth. - **Ignoring naysayers**: Using criticism as motivation. - **Rejecting balance**: Pursuing passion-driven success over conventional work-life equilibrium.

How does Grant Cardone define obsession?

Cardone redefines obsession as a positive, relentless drive to achieve extraordinary results. He contrasts it with societal labels of unhealthy fixation, arguing that obsession fuels innovation, productivity, and financial freedom. Examples include his own shift from drug addiction to obsessively building businesses.

What are key quotes from *Be Obsessed or Be Average*?

Notable lines include: - *“We’re in the middle of an epidemic of average.”* - *“Say NO to the haters and YES to your burning obsession.”* - *“Your excuses are nothing more than lies you’ve agreed to believe.”* These emphasize rejecting mediocrity and owning one’s ambitions.

How to set “crazy goals” according to Grant Cardone?

Cardone advises breaking monumental objectives into daily, actionable steps. For example, aiming to increase sales by 10X requires daily prospecting, skill refinement, and tracking progress. He stresses persistence: *“If you’re not hitting your goals, you’re not working hard enough.”*

What are criticisms of *Be Obsessed or Be Average*?

Some argue the book promotes unsustainable work habits and equates success solely with wealth. Critics note its hyperfocus on materialism and the potential for burnout. However, supporters counter that Cardone’s definition of obsession includes health, family, and purpose.

Be obsessed or be average Summary, PDF, EPUB, Audio

Be obsessed or be average

Grant Cardone

4.05 (5912 Reviews)

Self-growth Business Entrepreneurship

Overview

Key Takeaways

Author

FAQs

Obsession isn't a flaw but your superpower. Grant Cardone's controversial bestseller challenges conventional balance, earning Inc. Magazine's top motivational book honors. Endorsed by Eric Thomas, it reveals why "control freaks" dominate industries while average thinkers settle. Ready to unleash your phenomenal potential?

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Enjoy the book in a fun and engaging way

Best quote from Be obsessed or be average

Average is a failing formula.

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Be obsessed or be average isn't just a book — it's a masterclass in Self-growth. To help you absorb its lessons in the way that works best for you, we offer five unique learning modes. Whether you're a deep thinker, a fast learner, or a story lover, there's a mode designed to fit your style.

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108

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@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

From Columbia University alumni built in San Francisco

BeFreed Brings Together A Global Community Of 1,000,000 Curious Minds

See more on how BeFreed is discussed across the web

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

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Be obsessed or be average

Grant Cardone

4.05 (5912 Reviews)

Self-growth Business Entrepreneurship

Overview

Key Takeaways

Author

FAQs

Explore Your Way of Learning

Quick Summary8min

Feel the book through the author's voice

Deep Dive42min

Turn knowledge into engaging, example-rich insights

Flash Card10 insights

Capture key ideas in a flash for fast learning

Fun17min

Enjoy the book in a fun and engaging way

Best quote from Be obsessed or be average

Average is a failing formula.

More Like This

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When Average Became the Enemy

00:00

You're scrolling through your phone again. Another day, another dollar, another reason to tell yourself tomorrow will be different. But here's the uncomfortable truth: most people are drowning in mediocrity, and they don't even know they're underwater. Consider this-76% of Americans live paycheck to paycheck, over half receive government assistance, and 70% hate their jobs. This isn't just statistics; it's an epidemic of average that's stolen dreams, crushed ambitions, and convinced millions that "good enough" is actually good. The real question isn't whether you're stuck in this trap. It's whether you're willing to do what it takes to escape it. Success doesn't come from balance, moderation, or playing it safe. It comes from obsession-the very quality society has taught you to fear and suppress. Picture a 25-year-old, twenty pounds underweight, gray-skinned from drug abuse, working a dead-end job at a car dealership. His own mother won't let him visit. After rehab, a counselor tells him he's defective, that he'll never make it. That person could have become another statistic, another cautionary tale about wasted potential. Instead, he discovered something crucial: the problem wasn't his capacity for obsession-it was what he'd become obsessed with. When drugs dominated his life, obsession nearly destroyed him. But when he redirected that same intense focus toward success, everything changed. Within six months, he became the top salesperson at his dealership. By twenty-eight, he ranked in the top 1% of the auto industry. The lesson here cuts deep-your obsessive nature isn't a flaw to fix but a superpower to redirect. You already possess the capacity for total commitment; you've just been aiming it at the wrong targets.

Why Everyone Wants You to Stay Small

Finding What Sets Your Soul on Fire

Feeding the Beast and Starving the Doubt

The Balance Myth and Energy Truth

Taking Risks While Others Play Safe

Building Something That Lasts

Explore Your Way of Learning

Quick Summary

Be obsessed or be average Summary in 8 Minutes

Break down key ideas from Be obsessed or be average into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.

00:00

Flash Card

Top 10 Insights from Be obsessed or be average in a Nutshell

Distill Be obsessed or be average into rapid-fire memory cues that highlight key principles of candor, teamwork, and creative resilience.

Fun

Be obsessed or be average Lessons Told Through 17-Min Stories

Experience Be obsessed or be average through vivid storytelling that turns innovation lessons into moments you'll remember and apply.

00:00

Personalize

Experience Be obsessed or be average in your own way.

Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco

BeFreed Brings Together A Global Community Of 1,000,000 Curious Minds

See more on how BeFreed is discussed across the web

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

From Columbia University alumni built in San Francisco

BeFreed Brings Together A Global Community Of 1,000,000 Curious Minds

See more on how BeFreed is discussed across the web

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

Start your learning journey, now

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Be obsessed or be average by Grant Cardone Summary

Overview of Be obsessed or be average

Similar books to Be obsessed or be average

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More Like This

Key Takeaways

When Average Became the Enemy

Why Everyone Wants You to Stay Small

Finding What Sets Your Soul on Fire

Feeding the Beast and Starving the Doubt

The Balance Myth and Energy Truth

Taking Risks While Others Play Safe

Building Something That Lasts

Quick Summary Mode - Read or listen to Be obsessed or be average Summary in 8 Minutes

Flash Card Mode - Top 10 Insights from Be obsessed or be average in a Nutshell

Fun Mode - Be obsessed or be average Lessons Told Through 17-Min Stories

Personalize Mode - Read or listen to Be obsessed or be average Summary in 0 Minutes

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More Like This

Key Takeaways

When Average Became the Enemy

Why Everyone Wants You to Stay Small

Finding What Sets Your Soul on Fire

Feeding the Beast and Starving the Doubt

The Balance Myth and Energy Truth

Taking Risks While Others Play Safe

Building Something That Lasts