
Challenging our win-at-all-costs mentality, "A Bigger Prize" reveals how competition often stifles innovation. Did you know collaborative companies see 58% more patents? Margaret Heffernan's groundbreaking research shows why the Human Genome Project succeeded where cutthroat rivals failed.
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Imagine a demolition derby-cars smashing into each other until only one remains standing. This brutal spectacle perfectly mirrors how competition has become our default motivator in society. Margaret Heffernan's "A Bigger Prize" challenges our fundamental assumption that competition solves everything from education to business to global challenges. The book reveals how our obsession with winning often leads to destructive outcomes while offering a compelling alternative: collaboration as a more effective path to innovation and success. Since its publication, this counterintuitive message has influenced organizational psychology and management thinking worldwide. What makes this work particularly relevant today is how it anticipated the growing disillusionment with hyper-competitive workplaces and educational systems that many now recognize as toxic. When winning becomes everything, we all ultimately lose-our health suffers, our relationships deteriorate, and even our success becomes hollow.