
Behind the elite's philanthropic facade lies a system preserving inequality while claiming to fix it. Giridharadas' New York Times bestseller sparked global debate, with Naomi Klein praising its "brilliant takedown" of wealthy change-makers who maintain the status quo they pretend to disrupt.
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A hedge fund manager visits a Tanzanian orphanage and returns home to create a charity stock-picking game. A tech billionaire believes making workers "5 percent faster" will solve inequality. A pharmaceutical dynasty donates millions to museums while their company fuels an addiction crisis. What connects these stories? They're all examples of how the world's most powerful people have rebranded themselves as our rescuers-while quietly maintaining the very systems that require rescuing in the first place. This isn't about bad intentions. It's about something far more insidious: a new ruling class that has convinced itself, and much of society, that the market can solve problems the market created. Since 1980, something remarkable and disturbing has happened in America. The income of the top 0.001 percent has increased sevenfold. Meanwhile, the bottom half of Americans have seen virtually no growth. The American dream now operates on a split screen-70 percent achievable if you're born wealthy, just 35 percent if you're born poor. Rich American men now outlive their poor counterparts by fifteen years, as if wealth and poverty have become different countries with different life expectancies. As this chasm widened, a curious transformation occurred. The billionaires, consultants, and financiers who benefited most from this system began positioning themselves not as beneficiaries but as uniquely qualified problem-solvers. They created what we might call "MarketWorld"-an ecosystem of conferences, foundations, and initiatives where powerful people gather to discuss "changing the world" through business-friendly solutions that never threaten their own positions. Previous generations spoke of fighting "the system" or challenging "the Man." Today's elite change-makers speak instead of disruption, innovation, and impact-language that casts them not as part of the problem but as heroic entrepreneurs of social good.