
Discover why your brain betrays you in crucial moments. Endorsed by Daniel Kahneman, this 4.7-rated guide reveals 40 methods to outsmart cognitive biases. "The best, funniest guide to cognitive bias in business" - Safi Bahcall. Warren Buffett's decision-making secrets inside.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Ever watched a brilliant leader make an astonishingly bad decision and wondered how it happened? Even the smartest executives consistently fall into predictable decision traps. These aren't failures of intelligence or character-they're systematic cognitive biases that affect us all. Despite warnings, executives repeatedly make identical mistakes: overpaying for acquisitions, creating wildly optimistic budgets, ignoring disruption signals, and doubling down on failing ventures. The puzzle is that these bad decisions come from extremely successful individuals with good advice and proper incentives. The solution lies in behavioral science. We make systematic, predictable mistakes called cognitive biases. While unconscious-bias training has become popular for addressing discrimination, it rarely tackles how our own biases affect strategic decisions. Overcoming these biases requires three fundamental ideas: First, our biases create predictable patterns of strategic error. Second, individuals cannot overcome their own biases, but organizations can compensate through collaboration and process. Third, organizations don't naturally overcome biases-they often amplify them. Leaders must become "decision architects" who deliberately design processes to counteract these predictable errors.
将《You’re About to Make a Terrible Mistake!》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《You’re About to Make a Terrible Mistake!》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《You’re About to Make a Terrible Mistake!》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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