
How a struggling animation studio became a $7.4 billion powerhouse. Lawrence Levy's insider account reveals Steve Jobs' untold role in Pixar's transformation, showcasing how balancing art with commerce created cultural touchstones. Even non-business readers praise its warm, engaging narrative of creative risk-taking.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Picture a struggling tech company hemorrhaging money, its founder writing personal checks each month just to keep the lights on. By any rational measure, this venture was a disaster waiting to collapse. Yet within a decade, it would sell for $7.4 billion and fundamentally reshape how stories are told. This wasn't luck - it was the result of navigating one of business's most treacherous tightropes: balancing artistic vision with commercial survival. What made Pixar's journey extraordinary wasn't just the groundbreaking animation or beloved characters. It was discovering that creativity and commerce, often seen as natural enemies, could actually amplify each other when approached with wisdom and courage. When that unexpected call came in November 1994, the proposition seemed absurd. Steve Jobs, still reeling from failures at NeXT Computer, wanted help with another struggling venture - a company burning through his fortune with little to show beyond some impressive computer graphics demos. The commute alone seemed reason enough to decline: a grueling journey across the Bay Bridge that would steal precious time from family. Yet something felt different during that first meeting. Jobs wasn't peddling another reality distortion field fantasy. He was genuinely seeking partnership, admitting he needed help figuring out the business model.
将《To Pixar and Beyond》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《To Pixar and Beyond》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《To Pixar and Beyond》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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