The Sell book cover

The Sell by Fredrik Eklund & Bruce Littlefield Summary

The Sell
Fredrik Eklund & Bruce Littlefield
3.77 (2558 Reviews)
Business
Entrepreneurship
Self-growth
概述
核心要点
作者
常见问题

Overview of The Sell

In "The Sell," Bravo TV star Fredrik Eklund reveals how he became NYC's #1 real estate broker with zero experience. His 10-step authenticity-focused approach has revolutionized modern sales psychology. What's his surprising secret to closing million-dollar deals? Being unapologetically yourself.

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核心要点

1

When a Swedish Dreamer Conquered Manhattan With a High-Kick

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A young man arrives in New York City with little more than determination and a pair of sneakers. Fast-forward a few years, and he's selling over a billion dollars in Manhattan real estate annually, starring on a hit television show, and becoming a cultural phenomenon whose signature high-kick gets mimicked by fans worldwide-including celebrities like Jennifer Lopez and Sarah Jessica Parker. This isn't a fairy tale; it's Fredrik Eklund's real story. What makes his journey particularly compelling is how he's reframed the entire concept of selling. In a world where "salesperson" often carries negative connotations, he offers a radically different perspective: everyone is in sales. Whether you're convincing your partner to try that new restaurant, persuading your teenager to clean their room, or interviewing for your dream job, you're selling. The question isn't whether you're selling-it's whether you're doing it authentically and joyfully. His philosophy challenges everything we've been taught about keeping our professional and personal selves separate, about toning down our uniqueness to fit in, about success requiring sacrifice of our true nature. After watching his internet startup crash during the dot-com bubble, Eklund found himself at 23 feeling like a complete failure. But this crushing moment became his liberation. He came out to his supportive family and moved to New York alone, determined to succeed not by pretending to be someone else, but by amplifying exactly who he was.

2

The Authenticity Revolution and Discovering Your Fire Within

3

The Architecture of Excellence and Power of Polish

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The Prizefighter's Discipline: Protecting Your Most Valuable Asset

5

The Magnetic Force: Mastering Charm and Negotiation

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The Digital Revolution: Social Media as Your Secret Weapon

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The Ultimate Paradox: Embracing Failure and Savoring Success

探索你的学习方式
《The Sell》不仅仅是一本书——它是Business领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

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闪卡模式 - 《The Sell》精华:8条核心见解

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趣味模式 - 《The Sell》的启示 - 23分钟故事

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通过生动的故事体验《The Sell》,将创新经验转化为令人难忘且可应用的精彩时刻。

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个性化模式 - 0分钟阅读或收听《The Sell》摘要

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@Raaaaaachelw
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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