
In "The Sell," Bravo TV star Fredrik Eklund reveals how he became NYC's #1 real estate broker with zero experience. His 10-step authenticity-focused approach has revolutionized modern sales psychology. What's his surprising secret to closing million-dollar deals? Being unapologetically yourself.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
A young man arrives in New York City with little more than determination and a pair of sneakers. Fast-forward a few years, and he's selling over a billion dollars in Manhattan real estate annually, starring on a hit television show, and becoming a cultural phenomenon whose signature high-kick gets mimicked by fans worldwide-including celebrities like Jennifer Lopez and Sarah Jessica Parker. This isn't a fairy tale; it's Fredrik Eklund's real story. What makes his journey particularly compelling is how he's reframed the entire concept of selling. In a world where "salesperson" often carries negative connotations, he offers a radically different perspective: everyone is in sales. Whether you're convincing your partner to try that new restaurant, persuading your teenager to clean their room, or interviewing for your dream job, you're selling. The question isn't whether you're selling-it's whether you're doing it authentically and joyfully. His philosophy challenges everything we've been taught about keeping our professional and personal selves separate, about toning down our uniqueness to fit in, about success requiring sacrifice of our true nature. After watching his internet startup crash during the dot-com bubble, Eklund found himself at 23 feeling like a complete failure. But this crushing moment became his liberation. He came out to his supportive family and moved to New York alone, determined to succeed not by pretending to be someone else, but by amplifying exactly who he was.
将《The Sell》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Sell》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Sell》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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