
In "The Rules of Contagion," epidemic expert Adam Kucharski reveals why things - from diseases to misinformation - spread. Named among "Best Science Books of 2020" by major publications, this timely guide sold 18,000 hardbacks during lockdown. What invisible patterns connect pandemics to viral tweets?
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Financial risk, like sexually transmitted diseases, depends not just on whom you interact with directly, but whom they interact with too.
将《The Rules of Contagion》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Rules of Contagion》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Rules of Contagion》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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A teenage prankster's computer virus spreading through floppy disks. A doctor's mosquito theorem that would save millions. A market crash that wiped out Nobel Prize winners' fortunes. What connects these seemingly unrelated events? They all follow the same mathematical rules-rules that govern how everything from diseases to ideas to violence ripples through our interconnected world. Long before COVID-19 made "reproduction numbers" dinner table conversation, mathematicians and epidemiologists were quietly mapping the invisible architecture of contagion, discovering that bank failures, viral tweets, and measles outbreaks share a common DNA.