Contagious by Jonah Berger Summary
Overview of Contagious
Discover why ideas truly go viral in "Contagious" - the New York Times bestseller that challenges Malcolm Gladwell's theories with six scientifically-proven principles. Named 2014's Best Marketing Book, Berger reveals the surprising psychology behind what makes content irresistibly shareable.
Similar books to Contagious
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将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
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核心要点
The Invisible Force Behind Every Trend
A $100 cheesesteak made national headlines. A grainy video of an 86-year-old man shucking corn racked up 5 million views. Meanwhile, million-dollar ad campaigns vanished without a trace. What separates ideas that spread from those that die in obscurity? It's not luck, and it's not about finding the "right" influencers. There's a science to virality-a set of psychological principles that determine whether your message catches fire or fizzles out. Understanding these forces means understanding why we share what we share, and how ordinary products can generate extraordinary buzz. Every day, Americans have over 16,000 conversations about products and brands. These casual exchanges-not glossy advertisements-drive between 20 and 50 percent of all purchasing decisions, generating $6 trillion in annual consumer spending. When your friend recommends a restaurant, you trust them 50 times more than you'd trust an ad for the same place. Why? Because friends tell the truth. They share both the good and the bad, while advertisements only show you what they want you to see. This inherent trust makes personal recommendations exponentially more powerful than even the slickest marketing campaign. Word of mouth also reaches exactly the right people at exactly the right time. When you discover an amazing hiking trail, you don't tell everyone you know-you specifically share it with friends who love the outdoors. This natural filtering means recommendations flow to the most receptive audiences, often when the information is most relevant.
Social Currency and the Psychology of Looking Good
Triggers and the Breakfast Cereal That Beats Disney
Emotion and the Power of Physiological Arousal
Public Visibility and Making the Private Observable
Practical Value and the Viral Corn Video
Stories as Trojan Horses for Your Message
快速摘要模式 - 9分钟阅读或收听《Contagious》摘要
将《Contagious》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《Contagious》精华：9条核心见解
将《Contagious》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Contagious》的启示 - 24分钟故事
通过生动的故事体验《Contagious》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《Contagious》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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