The Intention Economy book cover

The Intention Economy by Doc Searls Summary

The Intention Economy
Doc Searls
3.71 (178 Reviews)
Economics
Business
Technology
概述
核心要点
作者
常见问题

Overview of The Intention Economy

In "The Intention Economy," Doc Searls reveals how consumers are seizing control from corporations. Named a Best Business Book by strategy+business, it's what Seth Godin calls "one of those books people will brag about having read" - a roadmap for business survival when customers take charge.

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核心要点

1

The Great Reversal: What If You Could Make Companies Compete for You?

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Every time you search for flights, hotels, or insurance online, you're doing something absurd. You're visiting dozens of websites, entering the same information repeatedly, comparing prices manually, and hoping you haven't missed a better deal. Meanwhile, these companies already know who you are-they've been tracking your every click, building profiles, and trying to guess what you want. Here's the revolutionary question: What if you could simply announce "I need a flight from Boston to Seattle next Tuesday, willing to pay $300" and watch airlines compete to win your business? This isn't science fiction. It's the core vision of a movement that's quietly reshaping how we think about markets, privacy, and power. For decades, we've accepted that companies hunt customers. But what happens when customers become the hunters?

2

The Broken Economics of Guessing

3

The Prison of Convenience

4

Free Customers Are Worth More Than Captive Ones

5

The City Versus the Corporation

6

The Dance of Mutual Value

7

Your Move: Reclaiming the Marketplace

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《The Intention Economy》不仅仅是一本书——它是Economics领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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201
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
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